Posts Tagged ‘seo’

March
15

Google Launches Social Search

Well it’s about time…finally a smart personalized search option thanks to Google.

Hitwise reported that Facebook outranked Google as the most visited US website for the week ending March 13, 2010. (Let’s not get too deep into this statistic, since a lot of variables are unknown). One thing is not debatable. Web users are interested in what their family members, co-workers, and friends are saying online and are seeking a more personalized web experience. That is what Google hopes to offer with the launch of Social Search.

What is Google Social Search?

People post a lot of information online and make it publically available. These include blog posts, Tweets, pictures, etc. With Google Social Search, when you perform a keyword search the results will show what your friends, family, and anyone else you designate have posted on certain sites regarding that topic. For example, if you search “universal healthcare coverage,” you’ll see what your contacts are posting via images, videos, Tweets, RSS feeds, and blogs. This information appears towards the bottom of the page after the regularly indexed sites. According to Matt Cutts, these results only appear when the Google algorithm determines it will improve your search experience. So, with one search you can see what information is available on the wider web and among your social circle.

How do You Sign up for Google Social Search?

To get started, you’ll need a Gmail account. Contacts added to your Gmail chat list or in your Friends, Family, and Coworkers contacts automatically become part of your social circle. If you have a Google Talk account, that chat list is also thrown in the mix. Anyone you follow or subscribe to on certain social sites also become part of your circle. As contacts are added, the circle will expand by association (friends of friends, followers of followers on Twitter, etc.). From there, all you need to do is login to Google and search. Results will appear towards the bottom of the page. (It can take a few weeks before a contact’s content appears in your results).

Social Search and SEO

Become part of someone’s social circle and your blog posts, images, and Tweets will appear in their search results. I’m sure you can see the possibilities there. As mentioned above, to get started, sign up for a Gmail account, create a Google Profile and then add your social media links. If you haven’t already, sign up at social sites like Twitter, Flickr, and FriendFeed and then add those links to your profile.

When someone in your social circle performs a search, Google pulls publically available content from your Profile links (blogs, Flickr, Twitter, etc.) and that is what appears in the search results for your contacts. So, it’s very important to include those links in your profile and to regularly post quality and optimized content. From there you want to build contacts and increase social subscribers/followers. Get creative with your email newsletters too, since Gmail is part of the social circle.

Of course there will be tweaks and technical issues while Social Search is perfected, but you have an opportunity to get a jump on the competition by building your profile and connections. Check it out today! You can read more about it in Google’s article about
Social Search.

September
3

Jerry West is Stomping the Search Engines … for Free?!?!

STOMPING THE SEARCH ENGINES 2.0

The first thing that I would like to start off with today is a big thank you. Not only for being one of my readers but mostly I appreciate the level of faith and trust you put in me – and for continuing to be a part of it.

By now you’ve probably been hit with a few (or a few dozen) emails about Stomping the Search Engines 2 … the sequel to Brad Fallon and Andy Jenkins’ high successful audio course they put out four years ago. They were gracious enough to allow me to be a part of the sequel and I’m pretty excited about it.

While going through all the content it was really weighing on me that the Internet has become such an over populated wasteland of over hyped products. Most of which are designed to do nothing more than do you the colossal favor of picking your pocket of your hard earned money.

I hate that.

It frustrates me to no end that when I have a solid recommendation to offer my reader’s odds are high that you’ve already been burned by a recommendation. Most likely it was from someone who was little more than a scammer that had nothing more to offer than an affiliate profit – for their own wallet.

And that’s when it really hit me – you don’t feel that way about what I have to say or you wouldn’t even be reading this.

Pretty humbling….
So – thank you!

As you already know, I’ve had the privilege of a long-time working relationship with Andy Jenkins and Brad Fallon of StomperNet fame, and I’ve been a card carrying faculty member of StomperNet Online University for a nearly two years now (that’s 18 years in Internet years ;o).

(If you’re new to Internet Marketing and wondering who these guys are, I have more background on them AND some startling revelations about how they got their start coming to you in future issues.)

I’m writing this because we are just hours away from the release of Stomping the Search Engines 2 – and I want to give you a fair shot at being a part of something that simply cannot be missed. And – although I’m sworn to secrecy about some parts of the release – I’m determined to reveal as much as I can so that when the count down stops and the selling begins, my readers understand this product well enough to be the first ones in line! It’s a call out sick from work, hire a baby sitter – even make up with your mother-in-law if you have to – kind of opportunity.

Scratch the mother-in-law thing – some things are better left alone.

STSE 2.0 is the follow-up to Stomping the Search Engines, which became a best seller within days of its release in 2004 and went on to become the most widely used search engine marketing courses ever. Andy and Brad then went on to create one of the most comprehensive – and ultimately valuable – membership sites ever created. It’s not often that you hear of a membership site that costs $800.00 a month that people just can’t bring themselves to leave.

The original version of STSE was pure audio with transcripts and proved to be the ultimate brain dump by Andy and Brad of everything that was working for them.

True to their nature, they were unable to rest until they’d figured out a way to create the next revolution in Internet Marketing (and to find some crazy way to top themselves). I’m telling you, these guys are simply not content to being an important part of a revolution; they’re determined to be the inventors behind it!

As I’d mentioned before, I’m already on the faculty at StomperNet so I wasn’t too terribly surprised when they started brainstorming with me about what they had planned for STSE2.

For starters, they were going to use a DVD format to make sure that the material played to every learning style and included visuals designed for impact. Then, instead of limiting their readers to benefiting from just their own knowledge and experience, they were also going to be putting together some of the most brilliant minds in Internet Marketing in the most important areas of SEO (Search Engine Optimization). These experts were going to be given the opportunity to really drill the StomperNet readers in their particular area of expertise. Here is the kicker…they wanted to know if I would mind being one of those experts?

Mind? Mind being called “brilliant” by two of the most successful marketers on the planet? Are you kidding me?

Takes a little getting used to? Yes. Feels a little strange? Definitely. Jump at the opportunity to use what I know to help people? Absolutely!

We’ve all come together to offer our expertise in one of the most tightly woven curriculums for Internet Marketer’s that I’ve ever seen. We use video training that plays to every style of learning. There’s an introductory module to make sure you’ve got the basics covered, and then the in depth training builds until you’re working to develop an aggressive marketing strategy for a six figure income!

Now most of you already know me well enough to know that I’m already like “stupid generous” with giving away what I know for free, so you KNOW that I’ve pulled out all the stops and done everything I can to hotwire straight into your brain they key elements of SEO for the ultimate jump start. I’ve turned myself inside out to knock the chocks out from under your wheels and give you the nitro bump of the century.

And I’m just one module out of over a half dozen.

Even I feel kind of a need to say “Wow!” here…

How much? Stomping the Search Engines 2 is going for a price that would have me almost blushing with shame to purchase this baby at…Free.

No, I didn’t stutter. All you need to do is pay for the shipping and handling.

And if I’m wrong about this product – here’s my personal guarantee: I will double your money back for the shipping and handling – personally. A: it’s THAT affordable! (total understatement of the year, here!) and B: it’s that awesome!

You startin’ to feel the rock your world nature of what I’m talking about here?

If you wait, you’re just going to have to cross your fingers and hope their server will be able to handle the load.

Watch this video directly from Andy and Brad

Here is more specific information on what to expect!

STOMPING THE SEARCH ENGINES 2.0

Stomping the Search Engines 2.0 is an 8-hr DVD-ROM video that will give you an intensive SEO education. It will update all the SEO tactics taught in the first version of Stomping the Search Engines and will bring to you the expertise of some of the StomperNet Faculty which includes Leslie Rhode, Jerry West, Dan Thies, and Andy Edmonds.

Stomping the Search Engines 2.0 has seven multi-part modules. Below is the entire Table of Contents:

Module 1: Introduction
• Benefits of SEO
• Short Term Tactics: Spam & Deception
• Short Term Strategies: Low-Value Sites
• The Stomper Way: Aggressive White Hat

Module 2: How Search Engines Work
• Meet the Players
• Understanding the SERPs
• Search Engine Tech – Crawling
• Search Engine Tech – SERPS
• Search Engine Ranking Recipes

Module 3: Keyword & Content Strategy
• Keyword Strategy Concepts
• Keyword Research & Discovery
• Mapping Keywords to Content
• Competitive Research
• Tools

Module 4: Site Structure
• Site Structure Concepts
• Designing for Crawlability
• Anchor Text & Link Reputation
• Canonicalization & Duplicate Content
• Using Redirects
• Improving Your Indexing
• Review & Takeaways

Module 5: Optimizing Content
• On Page SEO Introduction
• Getting Your HEAD Together
• Optimizing Page Structure
• Get Your BODY In Shape
• Creating Unique Content
• Robots.txt Tutorial

Module 6: Link Building & Promotion
• Link Building Concepts
• Assessing Your Position
• Vertical & General Directories
• Link Targets & Link Bait
• Marketing & Promotion

Module 7: Improving Results
• What To Measure
• How To Measure
• Planning & Processes
• Review & Resources

THE NET EFFECT

The Net Effect is a monthly, printed journal that will be released together with Stomping the Search Engines 2.0. It is filled with substantial content that is written by the StomperNet Faculty. The concept behind this printed journal is to allow you to study and absorb the information away from your computer. Such that, when you sit in front of your computer, you have learned what you need and are now ready to take some action.

Each issue of The Net Effect will have an action checklist that you can refer to. This checklist aims to guide you with the steps you need to go through to achieve your goal.

Below is the Table of Contents for the first issue of “The Net Effect”:

“How to Interview an Outsourced SEO”
by Jerry West

“The Keyword Heist Technique”
by Dan Thies

“26 Things To Test”
by David Bullock

“Ranking on Page One”
by Leslie Rohde

“Shotgun! Enjoy Galactic-Size Content Distribution Without Ever Leaving Your Home”
by Sherman Hu

“Twittering Your Way to Free Traffic”
by Paul Colligan

“The Ultimate Video Article Marketing”
by Mike Stewart

“Mad Skillz: We Haz Them – The Vision Mindset vs. The Process Mindset”
by ME, Andy Jenkins

“Email Blastoff: Design Your Email to Make Your Customers ‘Open’, ‘Click’ and ‘Buy’”
by Audrey Kerwood

“The Social Media Survival Guide: A Twitter Case Study”
by Dave Taylor

“Speed Matters”
by Brad Fallon

“Armor Piercing Emails: Deliverability De-Mystified”
by Tom Ham and Colin Theriot

WHAT PEOPLE HAVE TO SAY

A search on Google will give us numerous product reviews of Stomping the Search Engines 2.0. It seems like everyone has something to say about it. In the Internet Marketing world, any review prior to a product launch often means that the affiliate has not seen the product yet.

This is where Stomping the Search Engines 2.0 differs. The reviews that you see on the net are actual reviews made by Internet Marketers who have been selected by StomperNet to receive a copy of the product prior to its launch. Over 300 press copies have been sent out to Internet Marketers so you can be sure that what you read on the net are actual reviews made on the actual product.

You can hear what some of the reviewers are saying here:

Click Newz with Lynn Terry
Kinkabink News
Video Review with Don Schnure

Find out more about Stomping the Search Engines Here.