Alright, so I got into an argument with a local webmaster today that the use of the Meta Expires tag allows him to have different price points for his clients products – once the sale ends the page is removed from Google.

“It is sweet because I post the page and put in the expires tag and when the sale is over, the page is removed from the search engines. I love it.”

You do, huh?

The argument ended when I did the “site” command and showed him all the pages that were still indexed by Google that should have been removed.

Make sure you understand the Meta Expires tag and use it the right way. And if you are going to rely on a search engine to do your job, you might want to get a second job as a backup.

Never trust a search engine.