When it comes to the success or failure of a campaign online, usually it is due to the keywords that were chosen. Don’t fail again because you chose the wrong keywords. In my SEM Mastery course, I cover this process and show you how to do it correctly. It’s a short 12-minute video that could change the way you approach your keyword research and could turn a losing campaign into a winner.

[vimeo]http://vimeo.com/6534900[/vimeo]

I am accepting the next group of students into my SEM Mastery Course. There will be an intensive two-day workshop and phone consultation with me. In short, this isn’t a “study at home” course where you start, stop and fail. You work WITH me.

I just received the following email announcing the new search alliance. I will comment on it as soon as I have time to test the new “alliance”.

Microsoft® and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the United States and European Union. This milestone is an exciting step in our effort to give your business a time-saving and cost-efficient way to connect with a larger combined audience of potential customers.

How the Yahoo! and Microsoft Search Alliance benefits you
After the Yahoo! and Microsoft Search Alliance is implemented, you will:

In a long-awaited update, SEOMoz finally released new data, although it seems to be more than 30 days old, but fresher than the mid-November stuff they had up before. So, rerun your reports and check out the new MozRank and MozTrust. Our link building testing shows solid gains all across the board.

We've All Been There ...

While this isn’t a picture of me, it very well could have been. I did the very same thing when putting together the crib for my first child … nearly 17 years ago. Ugh. What seems to be equally frustrating is deciding how to do SEO … when it comes to apostrophes.

What’s the deal? Well, probably out of laziness or out of lack of education, people just aren’t using apostrophes when searching and Google gives different results for each. For example here are the results with the apostrophe:

If your business is internet based and you have a website, then you understand what the importance of attracting targeted visitors/customers. Once they land on your website it is important that they purchase your services. That’s why you have a website, correct?

Search Engine Optimization is one of the best ways you can promote your website online by targeting your customers direct through their search queries. It is important that you know the basic SEO marketing techniques as described below:

1) Optimize your website for your customers and not for Search Engines

Target Proper Keywords and Improve you Search Engine Rankings

If you want your website to gain visibility in the search engines and want to gain most important positions then you have to focus correctly on your keyword research. Before you start optimization your website, the most important step is “Keyword Research”.

Try these tips:

1) Your rankings depend on the competitiveness of the keyword you choose, it is important for you to have an idea for your keywords and competitors who are ranking top for that particular keyword.

Good Monday morning to everyone. The last week of October is here and fall has kicked into gear. Living in Noth Carolina has many advantages, the great weather, low pollution, affordable housing, low stress, etc. But one thing I didn’t expect was the creative and humorous ways local ministers used to get more members for their congregations – or at least more attention. Check this sign out:

Creative Ways to Get Attention

Classic.

Let’s use “the spoken word” as an example in understanding keyword competition, because it is still greatly misunderstood and many business owners are making key mistakes by testing for keywords which are getting far less traffic than they think.