You’re LinkedIn, part of a network of 90 million professionals, in the know—so why is the advertising so archaic? Soon it won’t be. LinkedIn will allow advertisers to target professionals by job title, company, or LinkedIn group level, instead of just location or industry. Companies that participated in beta testing saw clickthrough rates 3-4 times higher than the overall site average.
Archive for the ‘SEM/SEO’ Category
February
4
November
26
Definitive Linking Guide of 2010
The biggest complaint about my Google Best Practices guide is that it doesn’t have enough information about how to get links. Well, that’s because getting links is an in-depth process and needed its own guide to full explain the correct process.
The guide is 88 pages, and just like my guide on Google, this one gets to the point and gives plenty of examples so you can take action today on your site and start seeing your rankings improve. Here are some of the concepts I cover:
- Linking Myths Exposed
- The Truth about Paid Links
- How to Track Your Competitor’s Links
- How to Use Link Baiting Effectively
- Which Tools to Use and Why
I routinely build sites with over 100,000 links and the methods I use are the same in this guide. Does it take work? Of course. But the payoff is incredible. These methods are tested and proven.
The guide is $97 and comes with free lifetime updates, just as my Google Best Practices Guide does. It also comes with a full money-back guarantee if you aren’t happy. Just like my Google guide, the information isn’t watered down, I don’t waste your time and the methods will require work from you, but they work and work very well.
October
6
SEO Training from “Radar Roy”
Last week I had to be on my best behavior because a “retired” cop friend of mine and fellow Internet Marketer “Radar” Roy came out to my home here in Hickory, North Carolina. He brought with him his team to spend a few days with us brainstorming on several projects that we are working on together.
It was cool to say the least.
Roy became involved in Internet Marketing way back in 1997 after his retirement from law enforcement. His first website? That was an easy decision. Roy reviewed and sold radar detectors. Think about it, who better to trust on what radar detector to buy than a former cop?
I first met Roy in 2004 when I was one of the guest speakers in Las Vegas during a Search Engine Academy Workshop. Being a habitual speeder and Roy being a wealth of knowledge on how to beat traffic tickets, we became very close friends.
Over the course of the next several years Roy built his network of automotive electronics websites and then sold his network of websites to Netshops for over seven figures. That was a good day for Roy and he achieved that success with pure organic SEO.
Through his success as a successful Internet Marketer Roy now enjoys the good life, flying around the US in his own personal plane and he even gave me my first flying lesson. Yes, and everyone lived to tell about it too.
But what impresses me most about Roy is his willingness to give back to our community in the SEO field. Today, Roy is one of the lead instructors with the Search Engine Academy and coaches others on how to be equally successful at his SEO Workshops held in Phoenix and Las Vegas.
Teaching these workshops alongside Roy is another good friend of mine, Ginette Degner.
Roy and Ginette are hosting their next two and three day SEO Workshops in Las Vegas during the week of October 25th through 29th.
The two day Essentials Workshop offers very powerful and successful strategies that I use myself to get my network of websites ranked appropriately and quickly.
The three day Advanced workshop then follows up with more advanced strategies and tactics that are employed by the top SEO agencies nationwide.
As a special offer to our members, I am forgoing my affiliate commission on this and you can get a 20% discount code that you can use if you sign up now on their website, the code is “SEO”.
I don’t recommend many products because my personality is such that I look to punch holes into stuff. Roy is the real deal. If you are struggling with SEO and want someone who actually does this stuff to teach you, there is no one better than Roy in my view.
July
3
Tips & Tricks to get more traffic from Twitter
Twitter is one of the hottest social networks these days with thousands of users following each other. Using Twitter seems to be the most fashionable thing to have happened to the masses and we are all enjoying every bit of the twittering moments. It is one platform where people of different likes and origins unite to discuss their thoughts and aspirations.
However, despite all the hype, it can also be a place where there is a lot of people talking but not a lot of people listening!
But, did you know that Twitter also helps in getting traffic to your blog or website?
Tricky thing!
Well, that’s true! Twitter is the most popular micro blogging system that helps in gaining traffic to your blog (but yes, you need to take help from some SEO experts). However, there are certain rules to be followed. I will mention some major points for you so that you get an idea.
Twitter allows only 140 characters per message, which is why it is called a micro blogging system. Twitter is so simple to use and it is even easy to find friends and a great way to start communicate with them. This is the main reason that this particular social networking website has become so popular.
Twitter is the only place where you can hang out with people and also tell them what you are doing and how you spend your days. Starting from very light-hearted communication to blog sharing and information transfer, everything is possible on this social network. You can as well build a community of your own and have thousands of people following you, while you also follow others.
This is how traffic is generated, and traffic means profit in turn.
However, there are certain areas in this social network that needs to be optimized to drive more traffic from twitter. So, what are the steps to be taken care of, for fetching more traffic from Twitter? Some important points are mentioned below:
Tip#1: Create your Twitter Profile
Your Twitter profile should be interesting enough to grab user’s attention. The cover page determines what kind of personality you are having and also reveals your interests. If you provide the best information about yourself, you will likely find more like-minded people following you. Add your picture or something that’s interesting and might grab attention to your profile as well. Choosing an appropriate username is also very important.
Tip#2: Give the Link to your Website/Blog on your Profile page
Linking your blog or website to your profile page with proper heading and description of the content in the particular page can help in generating roe traffic. As Twitter is a great way to interact with people and make thousands of friends, you simply cannot miss out on this. This is the best way to let people now what you are capable of doing and how. Your username should speak about your interests too.
Tip#3: Interact with People
Twitter is a platform where people follow each other while sending messages. So once you receive a message from someone, never miss the opportunity. Always make it a point to interact with people who have expressed their interest in your profile. After a few moments of casual talks, you can get back to business, but informally.
Tip#4: Find Like-minded People
As there are thousands of people on Twitter, you can easily find some friends sharing common interests and having similar thoughts, in order to find them you just need to choose from a few options. Whether you want to search on twitter or on some other networks or invite some friends via email or check for the suggested user options, it’s all your choice. Also, you can use all these options together.
Tip#5: RSS Feeds are great help on Twitter
Display the RSS Feeds of your blog or website on Twitter to get more traffic. As you publish an article on your blog, you can tweet and inform your friends and get it done automatically. This will generate traffic and your followers will target your writings and make it a point to see what you have written.
Always monitor your Twitter account and be consistent – that’s the way to tweet!
tweet
Other posts that might help you to increase your website traffic:
• SEO Tips for the New Year
• Affiliate Marketing
• Boost Your Web Traffic Now
June
30
Understanding The Use of Spiders for SEO
Search engine spiders or crawlers are all the same names for common software which indexes content on the web. A search spider is basically a software program that is frequently used by search engines like Google to index important pages on the Internet for retrieval by their users.
The basic task of these crawlers is to index content and follow all the links it comes across to gather even more content.
While it might apparently seem to be difficult, it’s not. I highly recommend using a “robots.txt” for your website. It is through this file that instructs the spiders what they can and, more importantly, what they can’t index on your site.
Note: If you need a walkthrough, I have a great tutorial: Robots.txt File – No Website Should Be Without One
More articles related to SEO:
• Basic Steps for SEO
• Meta Tags Google Advice
• Improve Your Site Ranking in Google
• Yahoo! Search Engine Friendly Design
June
25
What is your Google Penalty Plan?
Getting nailed and penalized by Google just sucks. It is a webmasters worse nightmare.
Google Penalty
Getting hit with a Google penalty is hands down one of the greatest threats to a website’s existence online. Most of the time they are given when a site breaks Google’s Terms of Use, but sometimes they happen for no reason at all … and innocent webmasters are sent reeling.
Why does Google give out penalties? Simple. They want to protect their customers. Did you know that Google makes an average of 8 cents in revenue for every single search conducted on their search engine and partner sites? That’s real money … and factors into billions and billions of dollars. Google doesn’t want to see that revenue stream end anytime soon so they are aggressive at protecting it.
Here are some methods that have been proven to cause Google penalties in the past:
- Hidden Text: using targeted keywords in the same color as the background of the page so they can’t be seen by the visitor but the search engine indexes the text.
- Paid Links: Using a broker or going direct to the webmaster to purchase links with targeted anchor text to manipulate the rankings in Google. It has been said for years by Google that if you buy links you will be punished hard.
- Cloaking: Showing the search engines a highly optimized page with no graphics, just text while showing the visitor the beautifully designed page. Google has stated that if you show them one page and the visitor another you will be penalized.
- Malware / Code Injection: If you cause code to be installed on the visitor’s machine to allow you to change their user experience across the Internet, and not just your site, your site will be flagged as malicious by Google.
… we’ll discuss more in a moment …
Google has stated time and time again that if you build a site with nothing but good, unique content then people will link to it naturally and your rankings will go up. That is one of the biggest lies on the internet. It isn’t going to happen. You have to build a site with good MARKETABLE content and then get off your butt and actually work to market your site and your offer. You can’t just build the site and sit on your hands expecting something to happen. You have to MAKE it happen!
What else do you need to be wary of?
• Your website is linking to a site that has been banned by Google
• Your website is Linking to “bad” neighborhoods (Google makes the determination of what is “bad” and it seems to change from month to month)
• Over optimization your website (keyword density for on-page factors or incoming anchor text)
• Duplicate Content
• Keyword Stuffing (spamming)
• Automated page redirects
You can check more guidelines and rules at: Google Webmaster Guidelines center
Recovering your website from a Google penalty may take around 2-3 months after you rectify everything, which includes going into the “Google Confessional”. If your website has been removed from Google’s index, then apply again for re-listing by submitting a re-inclusion request at http://www.google.com/support/websearch/bin/request.py?, or better yet, through your Google Webmaster Tools account.
April
22
Can Title Tags (Page Titles) Boost Rank?
Some SEO “pros” are advising that adding exact keyword phrases to your Title Tag will get you top rank. In fact, some SEO sites will tell you that without a doubt the Title Tag is the most important tag in terms of rank. Really? Is top rank that easy? Does it all come down to a 65 character line?
Well, let’s take a look at a few random Google searches and see if the exact keyword phrase appears in the title.
Real estate refinance (Only result #9 uses this exact phrase in the title).
Online flower delivery (You won’t find this phrase until after position #5).
Medical coding courses (None of the top 10 sites use the exact phrase).
Of course there are exceptions where almost every result has the exact phrase in the title, for example real estate leads. If the Title Tag is the most important tag and adding the keyword phrase will get you top rank as some SEOs state, then why isn’t result #9 for “real estate refinance” #1? It’s the only site with the exact phrase in the title, yet it’s at the bottom. Likewise, none of the top 10 sites for “medical coding courses” use that phrase in the title.
According to my testing, you can rank #1 for Google for a phrase without including it in the title. (more…)
April
12
Unconvententional Ways to Get Links
Unconventional Ways to Get Links
When it comes to SEO, the main question that is asked over and over is, “How can I get more links to my site?” Of course, there are many ways to get links but i have preferred over the years to seek out unconventional ways of getting links. So, what does link building have to do with a signed copy of Steve Vai’s CD? Let me tell you.
A few weeks ago I received the CD in the mail from Ed Shapiro, who owns Sensory Edge. I’ve known Ed for years and I even own one of his products, which my son loves … his own personal recliner. Ed knows I’m huge fan of 70s and 80s rock, and thus, he sent the CD. He didn’t ask for anything, nor expect anything.
Well Ed, you’re getting a link of out it as an example of an unconventional way of getting a link … without even trying. Nice. It is called improving your business relationships. And guess what? It doesn’t matter how great technology gets on the web. Business gets done the old fashioned way. Relationships. Great Service. Continued Follow-up. It doesn’t matter how many emails you send out. If you don’t have a great relationship with your customers or key figures in your industry, your business will never hit its peak. In my opinion, a personalized email beats an autoresponder, a phone call beats an email, and a face-to-face meeting beats a phone call. Every time.
This is NOT a solicitation for gifts to me … no. This is an example of how someone went out of their way to improve a business relationship. How many business relationships do you have that need attention? Do you realize the link potential you have with just the circle of business owners that you know? Stop contacting strangers and work with people that you know.
Unconventional may soon turn into conventional …
March
29
Long Tail Optimization
Do you want to attract just anyone to your site, or do you want qualified traffic; people ready to buy what you’re selling? When you booked your last vacation, you probably typed in a specific phrase like, “extreme ski resorts” for a certain location. It’s unlikely you searched “travel” right before making that purchase. Long tail optimization capitalizes on specific phrases with low competition and potentially high conversion rates.
The Long Tail
Long Tail Keywords
For those new to long tail, let’s back track. The graph above illustrates high and low frequency online searches. The spike to the left represents highly searched words like “mp3″ and “travel.” It’s a small area on the graph, but think of it as a chaotic mosh pit of sites that are pushing to rank for keywords that probably won’t convert. Seriously, when was the last time you searched “buy car” and then bought a car? So, what else is going on here? To the right you can see a dip in search frequency which levels off. This level, or long tail, consists of the less obvious, more specific phrases (i.e. “new 2010 Dodge Durango SLT” in a specific city/state instead of “buy car”). This long tail area consists of less competition and a greater opportunity to generate income.
What is a Long Tail Phrase?
Long tail phrases:
- Multi-word phrases of common terms
- Searched less, but more specific
- Have less competition
- Are easier to rank for
- Target qualified traffic
- Can increase your conversion rate
Start With Keyword Research
As with other online marketing campaigns, you want to start long tail optimization by performing keyword research. Start by searching your primary product or service in Google, and then examine the keywords used by the top 10 sites, and other competitors.
Read Effective Keyword Research to learn the tools and methods for finding the best keywords. (Go ahead, read it. I’ll wait).
Google has a search-based keyword tool that will give you keyword ideas based on your (or your competitor’s) existing pages. The Google keyword tool analyzes the website entered and matches it with searches already being performed by users in Google, giving you a list of potential keyword phrases. The results also indicate the number of monthly searches, amount of competition, and suggested bid. This is a decent tool for exploring your competitor’s keywords. You can quickly sort the results by number of daily searches and competition by clicking the header tags.
Once you have a decent list, scan it over and make sure it includes variations specific to your product/service including sizes, colors, descriptors (review, discount), conditions (new, used), brand, model numbers, city/town, state/zip, etc.
Long Tail Phrases That Convert
Remember, long phrase doesn’t automatically mean long tail phrase and less competition doesn’t automatically mean better converting. To learn which phrases will result in sales, you need to test using PPC. If you can’t make a sale with a keyword phrase in PPC, you won’t be able to make money organically with that phrase. Once you know which phrases convert, you’ll know where to focus optimization efforts.
Long Tail Optimization and Site Architecture
Keep long tail optimization in mind when building new sites, creating categories, and naming pages. Give each page a unique Title, description meta tag, header tags, content, and anchor text that includes the converting phrase. Thinking long tail can also give you direction and inspiration when creating a content schedule.
Research, Test, Target
Many site owners lock in on highly competitive terms and never look back. There is nothing wrong with being ambitious, but making money is nice too! A better approach is to research, target, and test long tail phrases. In fact, some terms might have such little competition that quick page optimization might be enough to get you the conversions you’re after. Just remember, long phrase doesn’t necessarily mean long tail and not all long tails convert–you must test to see what works.
Read more articles:
• Title Tag Recommendations & Tips
• Effective Keyword Research
March
15
Google Launches Social Search
Well it’s about time…finally a smart personalized search option thanks to Google.
Hitwise reported that Facebook outranked Google as the most visited US website for the week ending March 13, 2010. (Let’s not get too deep into this statistic, since a lot of variables are unknown). One thing is not debatable. Web users are interested in what their family members, co-workers, and friends are saying online and are seeking a more personalized web experience. That is what Google hopes to offer with the launch of Social Search.
What is Google Social Search?
People post a lot of information online and make it publicly available. These include blog posts, Tweets, pictures, etc. With Google Social Search, when you perform a keyword search the results will show what your friends, family, and anyone else you designate have posted on certain sites regarding that topic. For example, if you search “universal healthcare coverage,” you’ll see what your contacts are posting via images, videos, Tweets, RSS feeds, and blogs. This information appears towards the bottom of the page after the regularly indexed sites. According to Matt Cutts, these results only appear when the Google algorithm determines it will improve your search experience. So, with one search you can see what information is available on the wider web and among your social circle.
How do You Sign up for Google Social Search?
To get started, you’ll need a Gmail account. Contacts added to your Gmail chat list or in your Friends, Family, and Coworkers contacts automatically become part of your social circle. If you have a Google Talk account, that chat list is also thrown in the mix. Anyone you follow or subscribe to on certain social sites also become part of your circle. As contacts are added, the circle will expand by association (friends of friends, followers of followers on Twitter, etc.). From there, all you need to do is login to Google and search. Results will appear towards the bottom of the page. (It can take a few weeks before a contact’s content appears in your results).
Social Search and SEO
Become part of someone’s social circle and your blog posts, images, and Tweets will appear in their search results. I’m sure you can see the possibilities there. As mentioned above, to get started, sign up for a Gmail account, create a Google Profile and then add your social media links. If you haven’t already, sign up at social sites like Twitter, Flickr, and FriendFeed and then add those links to your profile.
When someone in your social circle performs a search, Google pulls publicly available content from your Profile links (blogs, Flickr, Twitter, etc.) and that is what appears in the search results for your contacts. So, it’s very important to include those links in your profile and to regularly post quality and optimized content. From there you want to build contacts and increase social subscribers/followers. Get creative with your email newsletters too, since Gmail is part of the social circle.
Of course there will be tweaks and technical issues while Social Search is perfected, but you have an opportunity to get a jump on the competition by building your profile and connections. Check it out today! You can read more about it in Google’s article about
Social Search.
March
11
Importance of ALT Tags
Images are important to websites. They add value to the design, break up the text, and help communicate a message. In terms of SEO, the code used to add an image provides you with an additional optimization opportunity. It’s called the ALT tag, or alternative text, and when used correctly can give your site an advantage.
What is an ALT Tag?
Search engine spiders can’t read the text in images. To understand what an image is about, it relies on ALT tags, the image file name, and text around the image. The ALT tag is an attribute that allows you to add descriptive text that can be crawled by search engines. In fact, if you don’t currently use ALT tags and don’t disallow images in your robots.txt, do a search for your URL at Google Images and see which words Google associates with your images. Most web design software allows you to add an ALT tag, or you can place it directly into the HTML. Here is an example of HTML with the image and ALT tag.
Example of ALT Tags in Code
The Purpose of ALT Tags
The purpose of the ALT tag is to describe the image. ALT text appears when the image is loading, when a person disables images in a browser or mobile device, or they use screen readers and text browsers. In these instances, the ALT tag, or image description, would appear in place of the image or be read by a screen reader. IE browsers will also see the ALT tag when they run a cursor over the image, provided the title tag is not also used.
Importance of ALT Tags
In terms of SEO, the importance of the ALT tag lies in its ability to help boost your web page rank and if you choose to have images indexed, increase your exposure through image search. I don’t recommend allowing your images into the index; however, some Webmasters prefer this. In those instances, let’s say you sell blue widgets on your site, but don’t use the ALT tag. Search engine crawlers won’t know what your image is about and your images will not appear in image searches. If used well, and not abused, the ALT tag can help improve your rank and better index your images for image search if you choose to do so.
Optimizing ALT Tags
Try to be brief, clear, and contextual when using these tags. You want to describe a particular image in just a few words, but with keywords that will help rank. Check out the top 10 sites in Google for the keywords your page targets and see how they’re using ALT tags. Never keyword stuff (spam) the ALT tags–not even if your competitors are! This will hurt, not help, your site. You also want to use relevant words, but mix it up, don’t use the same phrase each time.
Here are some examples of ALT tags:
Blank: Not Optimized:
<img src="Chicago.jpg" alt=""/>
Vague:
<img src="Chicago.jpg" alt="Chicago"/>
Relevant:
<img src="Chicago.jpg" alt="Site of Fort Dearborn in Chicago">
Spam:
<img src="Chicago.jpg" alt="Chicago Illinois fort dearborn history Chicago archaeology history sites pizza Cubs Sox Black Hawks Chicago Illinois tours sightseeing guided tours"/>
In the video below, Matt Cutts shows you what makes a good ALT tag.
Don’t Abuse ALT Tags
First and foremost, some web users rely on screen readers to access sites. If your ALT tags are stuffed with keywords, they have to listen to all of that, which is rude. You want to use and optimize the ALT tags, but also be mindful of who really relies on them. Secondly, Google uses freelancers to personally check out sites. If one sees you’re spamming ALT tags that could hurt your rank. More likely than a visit from Google quality control, is a spam report submitted by one of your competitors!
ALT tags are now a basic requirement for your site. If you’re not using them, go through your code and start adding them today!
March
10
Tips for SEO and Website Design
Most website owners focus on creating a website first and then optimizing it later. You might as well open your wallet, open a window, and let the bills fly. If you don’t incorporate optimization into elements of the design you’re going to end up spending more money in the long run.
It is a challenge to create a site that is both appealing to users and search engine friendly, but the following tips will get you started.
Here is a simple formula to be remember:
SEO Website Designing Tips
If you’re ready to get started here are a few tips:
Tip #1: Adapt to Changing SEO Strategies
The Internet and SEO are constantly changing. Constantly. If you’re basing your SEO strategies on hype, then you need to adopt tested SEO methods that work otherwise your efforts will be wasted.
Tip #2: Code Matters
Your site’s code directly affects its spiderability. Excessive scripts, over edited templates, error ridden code, and unnecessary tags are just a few of the mistakes that can lead to errors in crawling a site. Cleaner code and less of it will put more emphasis on your content and keywords. Make sure to use semantic code, so that search engine spiders can read and access your page easily. You can check your pages for errors using the W3C Markup Validator.
Tip #3: Use Meta Title Tags
Make sure the Meta Title tag of the page matches the content. This sounds obvious, but Titles are often neglected either by using duplicate Titles, stuffing it with keywords, or having little relevance to page content. The Title is going to help search engine crawlers determine the page content as well as help attract visitors in SERPs.
Tip #4: Don’t Cramp out the Content
Content sections are very important. Make sure the page layout allows enough space for content in the main body area. Some sites go heavy on images and ads and squeeze text into confinded boxes. That’s a mistake. Content sections contain the relevant information your visitors and search engines want, as well as links that tend to be given a higher value.
Tip #5: Research Page Names
When naming pages (e.g. www.yourdomain.com/pagename.htm) do you research the competition and keywords, or just name pages on the fly? For example, a realtor might have a new listing for a home at 123 Street Name, City, State, Zip Code and just name it “123streetname.htm.” A better choice would be “listingtype/streetname-city-state-zipcode.htm.” Remember, once a page goes live, it is indexed, ranked, linked, bookmarked, etc. It’s much easier to perform research and select optimized names before a site goes live, rather than change the name and perform a redirect afterwards.
Tip #6: Navigation and Structure
This is one of the important tips to remember. When designing your site’s navigation, you want to create a clear hierarchy of pages (most important pages/categories first, second most important pages/categories next, etc.). Navigation serves multiple purposes: making the site easy to navigate, leading the potential buyer to converting pages, telling search engines which pages to give the most PageRank to. Research site structure before you start creating the site, not while you’re creating it. Also, don’t forget to leave room to grow! Adding a new section shouldn’t lead to a reconfiguration of your entire navigation path/menus.
Tip #7: Internal Links / Anchor Tags
Links help search engines understand the subject matter of a web page. They also help search engines crawl your site and navigate your pages. Make sure each of your most important pages is reachable by at least one link. Limit links to less than 100 per page. The anchor text, or words used when linking, should be well researched and carefully used. Using the phrases; “click here” or “email us” are completely ineffective–unless your goal is to rank high for “click here.” A better approach would be to use phrases like “Keyword tips,” “Read more about keyword,” or “learn more about keyword.” Vary the anchor text used and be sure to add relevant links to the main content areas. These links will be more useful, but only if the pages contain useful and relevant content.
Tip #8: Use Appropriate Keywords and Phrases
There should be a strong connection between your chosen keywords and page content. Page relevance might seem obvious, but too often Webmasters write content around keywords, instead of the other way around. Make sure the keywords and phrases you add not only convert, but are relevant to the page. Be sure not to use the same keywords on all of your pages in hopes of dominating rankings. Most of the search engines consider this a spam tactic and won’t index all of your pages. Well structured content with properly used and relevant keywords should be your goal.
Tip #9: Update and Expand Your Content
Don’t let the cob webs form on your site. Updating and expanding content is a task that is necessary to your site’s success. Try to add a page per day, or every week at the very least. If you want to rank well, or hang onto your rank, it is vital that your site is also reliable and consistent.
Tip #10: Avoid Using Flash
Flash isn’t the SEO nightmare it was in earlier days. The fact that it can now be crawled is quite helpful, but you still want to make sure it’s used in moderation and not on your most important pages. Google has some additional helpful tips on design guidelines and what to avoid.
Tip #11: Add Alt Tags / Title Tags
The purpose of the Alt Tag is to provide a text substitute of an image for the benefit of visitors with the graphics disabled, or using software that reads a web page. For that reason, you do not want to keyword stuff or use irrelevant keywords! However, you’ll want to assign keyword rich and appropriate labels to images within your web pages. This will also help with the optimization process.
Example of the image Alt tag in html code:
img src=”images/seo-updates.jpg” alt=”Alt Tags Display” width=”25″ height=”66″ align=”center”
Alt Tags Display
If you want an advantage over your competition, you must marry web design and optimization. Start by using clean code that is search engine friendly. Research link, page, file, and section names. Make the page appealing and easy to use, but also structure it in a way that leads the user to best converting pages. With a properly structured website and judicious use of SEO, you can give your site a real advantage of your competitors.
The main reason I started the SEO Revolution was out of frustration. Frustration at all of the lies and misconceptions that are posted in forums, given as advice in teleconferences, and even taught in live workshops. "So why didn't all of this work?" " Why wasn't my site successful?" " Why am I still stuck in a rut?" 