Archive for the ‘Google’ Category

March
7

Jonesing for Something Open

How many times have you needed to find a store, bank, post office, restaurant, dry cleaners, hair salon, coffee shop, taco stand, etc. that was open NOW? We’ve all been in that position either on holidays, weekends, during road or business trips, and later in the evening when places start to close.

Google’s mobile search has a new feature called Open Now. It allows iPhone and Android users to filter search results by establishments that are presently open. Users can also search by distance and review rating.

Source: Google Mobile Blog

How does Google know your business hours? You tell them–via your Google Places page. If you have a brick and mortar store, or your clients do, be sure this information is up-to-date.

February
22

What’s Going on With Titles in Google?

It’s common practice that your Title will be truncated if it’s too long and pulled from DMOZ or Yahoo!’s directory, but lately Google’s use of Titles is making a lot of site owner’s scratch their heads. A domain name overriding a Title Tag’s contents? Titles crafted from anchor text, ALT or H3 tags? Titles coming from text used in inbound anchor link text–even if that text is nowhere on your site.

Complaints and concerns can be heard all over the web at Google’s webmaster forums, Webmaster World, and here. But not all webmasters are experiencing or even bugged by this. Some are reporting that the changes are improving click throughs.
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February
18

It’s Time to Take Social Search Seriously

In March 2010 we told you about Google Social Search, which gathered blog posts, images, Tweets, and other information your friends/family were posting and placed them at the bottom of search results. You can read the March 2010 article here: Google Launches Social Search.

Previously, if Google’s algorithm deemed information from friends/family useful for your search, it would appear near the bottom of results. Now that information will be mixed into search results, with annotations and notes from the original poster.

Back in March we urged you to get a jump on your competition by building your social circle in Google. If you did that, good job! If not then consider starting now.

February
16

When Did JCPenney Grow Cojones

If you haven’t read it, here is a link to the JcPenney “links gate” article.

The Dirty Little Secrets of Search

To give you a recap of the article, no doubt during some unauthorized web shopping at work, a New York Times reporter found that JCPenney was consistently #1 in Google for keywords like “casual dresses,” “home decor,” “skinny jeans,” “comforter sets,” etc. As stated in the article, the reporter felt it was odd that JCP outranked cooler (albeit more expensive) stores like J.Crew and Crate & Barrel and so an investigation ensued (aka they asked an SEO firm to explain what was going on).

What they found was that JCP had allegedly purchased or placed links on spam blogs and double gasp, those links were placed on pages related to what JCP was selling (dresses, rugs, jeans). The result was that JCP owned rank during the holiday season. The New York Times reporter felt that JCP cheated their way to the top and set up a meeting with Matt Cutts. But all Cutts did was irritate them with his, I-should-be-the-poster-child-for-the-calming-affects-of-medicinal-marijuana laid back attitude.

In the end, JCPenney.com received penalties across the board (from #1 to #70ish) for violating Google’s guidelines despite JCP’s claims that they had no knowledge of and were not involved with the links. Their SEO firm, SearchDex, got the axe. Matt Cutts got a vanity slap from the New York Times, and the NYT basically let the world know they’re in the dark ages. Whether you agree with the tactics or not, as an SEO you have to admit that JCP just shed its outdated image for something more…renegade…cowboy…defiant. Yeah, that won’t do anything to boost sales. Are they cool enough for you now NYT?

What are your thoughts? Do you admire JCP’s ambition? Think their SEO firm was totally irresponsible?

February
15

You Too Can be a Signal in Google’s Algorithm

What if instead of waiting for Google to act on a spam report, you could just remove the site yourself?

A new experimental Google Chrome extension does exactly that. It allows you to remove sites from your Google search results, and then sends that information to Google. This pool of user feedback may become a signal in Google’s algorithm for dealing with web spam.
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February
12

I Do–Not Really Like This

As I was reading through Google’s “to doings” for the week, I had a “which one of these is not like the others” moment.

  • A stable version of Google Instant for Chrome was made available.
  • A voice activated translation application was announced.
  • Satellite/terrain maps are reachable via the results page, should the search warrant it.
  • Scalable Vector Graphics (SVG)s are returned in Image searches, and you can now use Advanced Search to find only SVGs.
  • Information about a pretty cool Google Doodle to celebrate science fiction author, Jules Verne’s birthday.
  • Google teamed up with wedding designer Michelle Rago to create Google.com/weddings, a one-stop for wedding websites, announcements and save the date cards created with Google services.

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February
3

Webmaster Tools Even Less Accurate

In an effort to make analyzing stats fair for everyone, Google has made Webmaster Tools less accurate. Starting February 3, 2011, page impressions listed under Search Queries will be reported differently. Previously, impressions were rounded up two or three numbers, for example 12,100. Now they will only be rounded up one or two numbers, for example, 12,100 becomes 12,000.

According to Google, the way impressions are calculated has not changed, but the way they are presented for you has. The change was announced by Pierre Far and Gary Illyes of the Webmaster Trends Analyst team as something requested by webmasters which will be, “a nicer representation for a better, less confusing experience.” Pierre Far further stated the change will allow webmasters to see long-term trends without being bogged down by daily fluctuations.

Suggestion: why not report numbers both ways?



January
25

Google’s Hiring Frenzy

While Yahoo plans on laying off 1% of its staff, Google’s Alan Eustace, SVP Engineering and Research announced the company hopes to hire 6,000 people in 2011. The announcement came January 25, 2011 via Google’s blog.

Eustance stated, “it will be our biggest hiring year in company history.” Google hired 4,500 people in 2010 and 6,000 in 2007. The hiring frenzy is needed to find bright minds to work on the many projects and initiatives in the hopper.

Source: http://googleblog.blogspot.com/2011/01/help-wanted-google-hiring-in-2011.html

January
20

Breaking News At Google. New CEO.

Larry is ready to lead,” Eric Schmidt, CEO of Google.

Google announced today that Larry Page, co-founder of Google, will replace the search engine’s decade long CEO, Eric Schmidt starting April 4, 2011. The news came when Google announced its fourth quarter and 2010 fiscal year earnings. Read the statement here.

Page, who served as CEO prior to Schmidt, will overtake the day-to-day operations, while Schmidt becomes Executive Chairman and focuses on external business opportunities for the company, in addition to, “government outreach and technology thought leadership.” Schmidt will continue his role as adviser to co-founders Larry Page and Sergey Brin.

In a statement, Schmidt announced that Google had a stellar year and that, “These results give us the optimism and confidence to invest heavily in future growth — investments that will benefit our users, Google and the wider web.”

Google Financial Reporting

Revenues for the quarter ending December 31, 2010 were $8.44 billion. That’s a 26% increase over the fourth quarter of 2009.

$2.50 billion in revenue was generated by Google’s partner sites through AdSense programs. That’s a 22% increase from the last quarter in 2009.

52% of total revenues in the fourth quarter of 2010 were generated outside the United States of America.

Aggregate paid clicks, including AdSense-related clicks, were up 18% as compared to the fourth quarter in 2009, with an average cost-per-click up 5%.

January
20

Google PageRank Updated

It was a longtime coming, but Google has updated PageRank. PageRank is one of many factors used to determine rank; however, this update has been greatly anticipated by Webmasters seeking “score” feedback on SEO efforts.

January
12

GOTCHA! Researcher Claims to have Cracked Google reCAPTCHA

Over at the Webmaster World forum, Brett Tabke started a post you’ll want to read: vBulletin Issues Warning : Google reCAPTCHA System Cracked.

Here is more information. Google’s reCAPTCHA system, which is meant to protect websites, forums, and bulletin boards from spam and excessive registrations, may have been compromised. An independent researcher claims that he tested the system with automated attacks and successfully thwarted reCAPTCHA 17.5% in testing.

Most of us are familiar with CAPTCHA, an acronym for Completely Automated Public Test to tell Computers and Humans Apart. It deters spammers from inundating sites with junk posts. You’ve seen CAPTCHA when registering at a new site or posting comments on a blog. It’s a box with distorted words or a combination of letters and numbers that you enter to prove you’re human and not an automated program.

Google contends their system was not cracked and that the researcher tested an older version of reCAPTCHA. However, after hearing this news, many site owners are saying that, yes, they’ve noticed a big increase in spam posts.

If you use vBulletin they are suggesting switching to the Q&A Verification system until the issue is investigated further and resolved. Of course, this method is not fool proof either.

Sources Cited:

Mello, Jr., John P. “Google ReCAPTCHA Cracked.” Anti Spam, Anti Phishing and Email Security in Business – AllSpammedUp.com. 5 Jan. 2011. Web. 12 Jan. 2011.

December
20

Adding Your Tweets to Google Realtime

There is no substitute for a converting landing page on page one of Google; however, I wanted to share an easy method for getting your Tweets listed in Google Reatime.

If you’re not too familiar with Google Reatime results, you’ll find a link to it in the left side menu of Google Search. Once a search is performed, a menu appears to the left. Click the “Everything” link. This reveals the different Universal Search options available, such as searching only blogs and blogs posts, images, or videos. For this article, we’re interested in the “Realtime” link (which may appears as “Updates” in your area). Realtime was created to list the “latest” information and breaking news on the web from sources like Facebook, Twitter, Jaiku, FriendFeed and MySpace, but right now it’s basically a search for indexed Tweets.

But that’s a good thing. It means even if someone doesn’t use Twitter they may still find your news, link, or offers. Not all Tweets are included in Realtime, but there is an easy technique for getting yours included immediately. It doesn’t matter if your Twitter account is one minute or one year old, this works. And I’m not talking about “sponsored” Tweets I’m talking about “any” Tweet which is even better.

1. Sign up for Twitter or log in.
2. Sign up for Digg or log in.
3. Link your Twitter and Digg accounts via Digg.
4. Post a link on Digg (avoid spam).
5. Elect (via Digg) to also post it to your Twitter account.

It may take an hour or so for the initial post to appear in Realtime results, but once you’ve done this, future posts appear almost instantly. Just remember to follow the steps above. Once you have a nice Twitter following, have shown that you post quality content regularly, and have gotten some retweets and mentions, your posts should appear on their own.