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The Battle with Penguin: Content Solution

by Jerry West on July 30, 2012

You Can Do Anything, But Not Everything

... and that is especially true with content writing.

As you know in this post Panda/Penguin world, content is everything. But the
biggest problem with content has been the expense and the quality. In my testing of over 20 companies, I have found a strong team of content writers and we’ve been really pleased.

The solution? http://www.GetArticlesDone.com/

That’s a straight referral link. No affiliate code and no cookie. These guys are good. They can deliver large amounts of original, CopyScape checked articles with quick turn-around time. In the last 10 days they did over 9,000 articles, for example. They also do article submissions.

They have UAW and AMA style articles which fully support article spinning if that’s what you need. They even provide writing of extra articles titles and extra resource boxes and also offer an integrated article spinner with their platform or ready for cut and paste into third party spinning software.

Don’t sit on this, your sites need more content and this is a great solution right now and an offer which expires in a week. Tackle it right now. Injection of fresh content with solid marketing is showing great recovery from drops in the Google SERPs.

A few things you want to tackle …

1) Unique Titles are a must. Don’t forget this step. Audit your site. Look at the Titles through a program like Screaming Frog SEO. Any titles that are duplicate or near duplicate, you want to change those.
2) When is the last time you have run a complete CopyScape analysis of your entire site? I thought so. Get that done this week. You just maybe shocked at what you find.
3) How are your headlines? Are they targeting what you want the user to do or does it get your point across?
4) Review your Call to Action. Improve it.
5) New information to inject? If the article is “stale” or just isn’t cutting it, look to improve the lead in, the narrative, the closing. Add pictures, graphs, quotes, etc. Drive your point home, sell it, convince them. Lead them down the path they need to follow.

Most web masters who are having the most success overcoming Penguin are saying the same thing … they are getting back to SEO/Marketing 101 and doing the little things right. I cannot emphasize this enough. Doing the basic things right will lead to a faster and more complete recovery.

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{ 13 comments… read them below or add one }

Byron July 30, 2012 at 5:18 pm

As always, great content, many thanks!

Drew H. July 30, 2012 at 5:27 pm

great article have found all this to be true with my Websites also

jason July 30, 2012 at 6:18 pm

I guess I have been under the impression that publishing has been the problem. Spammy sites scrape a bunch of your good content for their crappy adwords site and you get a “love-letter” from google in webmasters tools because links to your site are on sites violating the TOS.
Suggesting a site that is spinning articles and submitting to places like ezine and other content farms seems a little out of touch. aren’t these exactly the kinds of businesses that recently became obsolete? my own experience with the recent changes in google has me believing these places are useless for publishing anymore. My own quality, original content got scraped and pasted on all kinds of lousy sites I did not post to and all those toxic back links caused problems.
Are you actually saying that publishing on squidoo, ezine, hubs, and guest blogs is going to work again like it was a year ago? I would love for that to be true but I don’t see seo being that easy again — Please Tell Me I Am Wrong!

manuel July 30, 2012 at 9:28 pm

Are you suggesting we use cheap content and even spinning it when Google has made it very clear that they want authoritative, well researched, in depth, content????

Jerry West July 30, 2012 at 10:31 pm

Jason,

There is a time and a place for spun content, and yes, it does still work – just doing it the right way. Tools like WP Answers have seen their day. Taking a piece of quality, well-written content, spinning it and posting it to quality blogs and non-spammed hubs has shown positive results in tests. Taking the same well-written article and posting it to several areas on the web without spinning has not shown positive results.

Jerry West July 30, 2012 at 10:33 pm

Manuel,

There is a big difference between cheap (cost) and cheap (quality) content. My recommendation gives you great content for a lot less than you’d pay from a writer on oDesk or from Text Brokers. And the turnaround time is faster too.

Do yourself a favor and do some searches in Google. Look at what is ranking well. Is it all well-written, well-researched content?

Glen July 30, 2012 at 11:31 pm

Hey Jerry,

What’s your opinion on the ‘ Content Curation’ thing?.

I’ve read so many comment from people who seem to have dramatically improved ranking on some ‘ over-the-hill’ sites using this technique. There’s even software now to do this automatically

I mean, it’s really taking someone else’s content, posting it on your site, with some attribution back to the original owner, plus supposedly adding a few unique words of your own.

I just have trouble getting my head around ‘stealing’ someones else’s content and calling it…. curation.

Maybe I’m the problem :-)

mjamil July 31, 2012 at 1:08 am

There is no substitute (at least for now) of good, authoritative content. And that is it. But get ready to replace ‘good’ with ‘excellent’ in near future.

Darren July 31, 2012 at 10:28 am

Thanks Jerry! Always on the look out for great content writers

D

alvin August 1, 2012 at 1:21 am

Hi Jerry
Yes, it’s back to basics and quality and we are spending more effort and $ on it.

What is your view of submission service like UAW? Still works well?
Are you seeing putting on longer content about 1000 words work better than the 500 words?
How much spinning do you do for each article and submission?
How are you collating the quality blogs and non spammed hubs?

Thanks

Pete August 1, 2012 at 1:31 pm

Have you seen/experienced any websites which were completely nailed out of Google recovering through the strategies that you are testing? I have seen pages but not sites so am very interested if you have deciphered specific steps to recovering entire sites.

Byron August 6, 2012 at 5:55 pm

Hi Jerry,
Don’t know what is going on, i took your suggestion and decided to try this service, a week later, my articles seem to be still setting in que, 2 emails later, no answer from them. Maybe they are over whelmed by new business from your article, maybe they are ????? if this keeps up, i won’t use their service again.

Jerry West August 6, 2012 at 8:06 pm

Byron » I hope they are not too overwhelmed to contact you. Stepping in and seeing what I can do for you. They have always been responsive to me.

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