Nothing stings more than waking up and seeing a massive drop in SEO rankings or worse, your site(s) banned by Google. I’m not sure what would hurt worse, as the sucker punch from Raider Matt Millen looks painful.
In any event, the update that occurred with Google on Tuesday was a major sucker punch for many SEOs and Webmasters around the world. How bad is it? A lot of SEOs are actually quitting the business. Yes, quitting.
That’s shameful as this is just like any other career you choose … you have to work at it.
Last week’s blog post dealt with Step One in recovery from Panda and we’ll shift gears slightly and discuss what just happened and what you need to concentrate on right now.
Google fried a lot of sites and while a lot of people are talking about the empty blog ranking for “make money online”, I think the more important one is how Pfizer no longer ranks for their flagship product, Viagra … HowStuffWorks does. Wow.
Doing some simple analysis on some of these top sites that were crushed in this latest update, some consistencies pop up:
- far too high on-page keyword density
- uneven anchor text distribution
- low quality links
- internal duplicate content
- duplicate title tags
- slow site speed
- high number of internal 404s
I am not saying the above is the reason for the fall, I am saying these five issues are consistent with sites that dropped. (cough, cough) You might be best served to look at your site and improve these areas.
Remember, Google owes you nothing. They will always make changes to their algorithm and it is up to you to roll with the changes, make adjustments and keep rolling. The worst thing you can do is go into a panic and just start killing off links and dumping domains. Relax, take a breath and look at the SERPs, they are still a mess so more changes are coming.
Check in next week as I dive further into Panda and changes that you can do to improve your sites and campaigns.