Archive for March, 2011

March
21

Ecommerce Good. Old Commerce Bad.

On Wednesday, former President Bill Clinton spoke at ICANN’s 40th public meeting and was asked his thoughts about Internet taxation. Clinton signed the Internet Freedom Tax Act in 1998 which meant retailers without a presence within a state were exempt from collecting tax on sales. The goal was to let the e-conomy grow and evolve.

It has evolved. So when Clinton was asked what he felt government’s role with the Internet should be now. His response was that while his administration fought against government involvement, the time may have come to, “have some form of consumption tax as part of the mix,” in order to keep taxes as a whole low.

“E-commerce is going great and old commerce is doing not so great,” he said and then continued to name some stores in his hometown that have gone out of business. “Do we need to set up a tax system that favors the people that are doing well and burdens the people that are struggling?”




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March
19

AdSense Publishers Get Speed Boost

It struck a lot of Webmasters as ironic that Google made page speed a rank signal when AdSense scripts was one of the factors slowing sites down. According to Google, it slowed publisher sites by about 12%.

Gone are those days. Google developers improved the show_ads.js JavaScript needed by AdSense publishers and sped up delivery of ads. Google claims the changes will speed up publisher sites by a half second or more. After running Page Speed and YSlow tests, we’ve seen a noticeable improvement in scores. Publishers don’t have to upload new code since the change is automatic. Right now, the changes are working with Chrome, Firefox, and Internet Explorer 8, with more browsers and versions included soon.

If you need to block the new ad version, set “google_enable_async = false” for each ad slot.



March
12

YSlow Page Speed Availabe for Chrome

Speed, Chrome and bugs. I’m not talking cars, grilles and things that stick to grilles. I’m talking about YSlow Page Speed being available for the Chrome browser, without needing an add-on, like Firebug. YSlow is a tool for webmasters that helps identify ways to speed up page load time.

Download YSlow for Chrome

March
10

Amazon Dumps all Illinois Affiliates

Amazon sent a “Notice of Contract Termination” to all Illinois affiliates today in response to a new law in Illinois. The law, sponsored by Rep. Patrick Verschoore (D-Rock Island) and Senate President John Cullerton (D-Chicago), requires online retailers with affiliates in Illinois to collect sales tax and submit it to the llinois Department of Revenue (IDOR).

The email reads, “Unfortunately, a new state tax law signed by Governor Quinn compels us to terminate this program for Illinois-based participants. It specifically imposes the collection of taxes from consumers on sales by online retailers – including but not limited to those referred by Illinois-based affiliates like you – even if those retailers have no physical presence in the state.”

Govern Quinn says the goal of the bill is to level the playing field and make things “fair” for brick and mortar main street companies that currently collect sales tax. The fact is Illinois is beyond broke and the state needs revenue. Instead of getting rid of redundant programs and wasteful spending, they looked to the Internet. The Governor also believes this will help create jobs. Guess he thinks consumers are going to shop more on main street and less online because of this legislation. Poor fella.

Amazon is fighting this new law calling it, “unconstitutional and counterproductive.”

Even though the damage this does won’t officially be reflected in unemployment figures, Governor Pat Quinn has caused people in his own state to lose jobs–at least temporarily, entrepreneurs always bounce back. Unlike the millions of Americans on unemployment, that won’t be an option for affiliates who made a FT living with Amazon (not that entrepreneurs would collect). Unlike union members protesting in Wisconsin for more more more, online entrepreneurs have no collective rights–and quite clearly no one looking out for their interests. —Maybe that needs to change.

In the meantime, if this creates a significant decrease in your income, contact a good attorney and tax account to come up with solutions, because there are solutions! Best Buy, Walmart and many other stores have also said they’ll welcome Amazon’s booted affiliates.

March
8

PubCon Austin Starts

I arrived in Austin on Sunday and have been soaking in the sun and BBQ waiting for PubCon to start. This is PubCon #9 for me and today I am speaking on the Essentials Overlooked by 90% of Affiliate Managers. I’ll be summarizing the happenings over the next two days right here and going into full detail for members of the SEO Revolution.

In the meantime, you might want to read an article I did last month, How PubCon Made Me a Millionaire.

March
7

Jonesing for Something Open

How many times have you needed to find a store, bank, post office, restaurant, dry cleaners, hair salon, coffee shop, taco stand, etc. that was open NOW? We’ve all been in that position either on holidays, weekends, during road or business trips, and later in the evening when places start to close.

Google’s mobile search has a new feature called Open Now. It allows iPhone and Android users to filter search results by establishments that are presently open. Users can also search by distance and review rating.

Source: Google Mobile Blog

How does Google know your business hours? You tell them–via your Google Places page. If you have a brick and mortar store, or your clients do, be sure this information is up-to-date.

March
1

Leave a Message on Skype–Literally

Skype announced today via a press release that for the first time they’re offering display advertising. Ads appear in the Home tab of the Skype software, for Windows users only in the USA, UK and Germany. Groupon and Nokia were two big names that shoved off the launch. Ads can include audio, video, social media sharing and click to call. Advertisers can target their market by country for the time being. The majority of ads will appear to users of the “free” version of Skype.

Skype Display Advertising