Archive for June, 2010

June
30

Understanding The Use of Spiders for SEO

Search engine spiders or crawlers are all the same names for common software which indexes content on the web. A search spider is basically a software program that is frequently used by search engines like Google to index important pages on the Internet for retrieval by their users.

The basic task of these crawlers is to index content and follow all the links it comes across to gather even more content.

While it might apparently seem to be difficult, it’s not. I highly recommend using a “robots.txt” for your website. It is through this file that instructs the spiders what they can and, more importantly, what they can’t index on your site.

Note: If you need a walkthrough, I have a great tutorial: Robots.txt File – No Website Should Be Without One

More articles related to SEO:
• Basic Steps for SEO
• Meta Tags Google Advice
• Improve Your Site Ranking in Google
• Yahoo! Search Engine Friendly Design

June
25

What is your Google Penalty Plan?

Getting nailed and penalized by Google just sucks. It is a webmasters worse nightmare.

Google Penalty

Google Penalty

Getting hit with a Google penalty is hands down one of the greatest threats to a website’s existence online. Most of the time they are given when a site breaks Google’s Terms of Use, but sometimes they happen for no reason at all … and innocent webmasters are sent reeling.

Why does Google give out penalties? Simple. They want to protect their customers. Did you know that Google makes an average of 8 cents in revenue for every single search conducted on their search engine and partner sites? That’s real money … and factors into billions and billions of dollars. Google doesn’t want to see that revenue stream end anytime soon so they are aggressive at protecting it.

Here are some methods that have been proven to cause Google penalties in the past:

- Hidden Text: using targeted keywords in the same color as the background of the page so they can’t be seen by the visitor but the search engine indexes the text.

- Paid Links: Using a broker or going direct to the webmaster to purchase links with targeted anchor text to manipulate the rankings in Google. It has been said for years by Google that if you buy links you will be punished hard.

- Cloaking: Showing the search engines a highly optimized page with no graphics, just text while showing the visitor the beautifully designed page. Google has stated that if you show them one page and the visitor another you will be penalized.

- Malware / Code Injection: If you cause code to be installed on the visitor’s machine to allow you to change their user experience across the Internet, and not just your site, your site will be flagged as malicious by Google.

… we’ll discuss more in a moment …

Google has stated time and time again that if you build a site with nothing but good, unique content then people will link to it naturally and your rankings will go up. That is one of the biggest lies on the internet. It isn’t going to happen. You have to build a site with good MARKETABLE content and then get off your butt and actually work to market your site and your offer. You can’t just build the site and sit on your hands expecting something to happen. You have to MAKE it happen!

What else do you need to be wary of?

• Your website is linking to a site that has been banned by Google
• Your website is Linking to “bad” neighborhoods (Google makes the determination of what is “bad” and it seems to change from month to month)
• Over optimization your website (keyword density for on-page factors or incoming anchor text)
• Duplicate Content
• Keyword Stuffing (spamming)
• Automated page redirects

You can check more guidelines and rules at: Google Webmaster Guidelines center

Recovering your website from a Google penalty may take around 2-3 months after you rectify everything, which includes going into the “Google Confessional”. If your website has been removed from Google’s index, then apply again for re-listing by submitting a re-inclusion request at http://www.google.com/support/websearch/bin/request.py?, or better yet, through your Google Webmaster Tools account.

June
20

Father’s Day Revisited …

My Dad & I at my sister's wedding in 2000.

My Dad & I at my sister’s wedding in 2000.

My father passed away during the summer of 2003 and I find it hard to believe it has been nearly seven years. It seems like a lot longer than that. A lot has changed since my father died. My youngest son David was born, I’ve relocated to North Carolina and I have found peace in my life. There have been times that I’ve been happy in my life, but I can honestly say that right now, I’m the happiest I’ve been in my life. And what mostly sucks is he isn’t here to share it with.

Memories of one’s childhood are often dominated by sacred events. As a male, sacred events are often synonymous with sporting events. Growing up in the Bay Area in California, I witnessed first hand incredible events at the Oakland Coliseum. A home run by Hank Aaron; the A’s victory over the Dodgers in the ’74 World Series and Jim Plunkett resurrecting his career in dramatic fashion with a playoff win over the Oilers in ’80 as a stepping stone to winning Super Bowl 15 for the Raiders.

But what made these events sacred to me was not their place in sports history, but rather that my father was right next to me for each event. I remember vividly that regardless of how loud the crowd was around us, I heard every word my dad said to me as if it was just the two of us in the stadium. On the drive home, we had some incredible talks. He would always tell me that the most important role I could fulfill in this life would be that of a father. As I look at my children now, I hope to be able to instill the same attributes of integrity, honesty, compassion and loyalty that I learned from my father.

My dad and I watching the Giants

My dad and I watching the Giants

There is just something about sports and a father-son relationship that never dies. At my last SEM Mastery Workshop in San Jose this past April, I went to see the Giants with a few of the attendees. There were four of us, but we had five tickets. When the ticket taker asked who the extra ticket was for I replied it was for my father. “Will he be attending?” When I explained he had past away six years ago but we never missed a Giants game together she gave me a high five and said, “I hope you and your dad have a great time at the stadium today.”

We did. A two-run homer sent the game into extras and the Giants won. Even though I know it is impossible, somehow, I like to believe my dad had something to do with it. And dad, I want you to know that even though I sometimes stumble, I strive everyday to follow your example.

Happy Father’s Day.

San Francisco Giants Opening Day

San Francisco Giants Opening Day

June
15

Jerry West to Speak Again at PubCon: Vegas

I am often asked which conferences I recommend. There is only one that I have attended every year since 2005 and that’s Webmaster World/PubCon. Why? It kicks ass. Google is there. Some of the best webmasters and affiliates in the world are there. Do you need a better reason? Oh, yeah, it’s in Vegas!

But if that wasn’t enough, Brett Tabke, owner of WebmasterWorld and the host of PubCon has asked me to be a speaker on Affiliate Marketing again.

PubCon: Las Vegas this November 8-11, 2010

If you haven’t scheduled to go yet, I would highly recommend it. In fact, today is the last day to get discount pricing. PubCon is both affordable and worthwhile. My first PubCon was back in the summer of ’05 in New Orleans, just before Katrina hit. It was THE turning point in my career and things I learned from the sessions, hallway discussions and from talking with the Google engineers I literally put into play each evening while in New Orleans and I saw results, real results.

And if you don’t go for any other reason than to come and hear me speak, that would be killer. PubCon is what you make of it. If you keep to yourself it will suck. Introduce yourself. Talk to other webmasters. Buy them drinks. Share your knowledge and they will do the same. Webmaster World is hands down the best community around.

Here are some of my favorite moments from the past PubCons (all pictures taken by me – except for the first one, of course).

PubCon: Hot Topics in the Affiliate Space

PubCon: Hot Topics in the Affiliate Space

I spoke on the Affiliate Marketing panel during PubCon 2009. I always struggle when speaking on affiliate marketing as it is what I do that supports 80% of my business. What do you share? What do you keep private? It is a hard line to walk.

So, what I decided to do was give the same type of advice I received at PubCon over four years ago that really jump-started my campaigns. It wasn’t that I had to get smarter, I just had to DO stuff. Stop the whining, the bitching and the moaning and just get stuff done. It worked.

If you’d like a great summary of my presentation, Lisa Barone over at OutSpoken Media, did a great write-up.

Photo courtesy of Scott Hendison, one of the best SEO consultants out there.

Jeremy Zawodny of Yahoo! with the famous "I'm not Matt Cutts" T-Shirt

Here is Jeremy Zawodny of Yahoo! sporting a “Supermanish” t-shirt underneath his regular shirt.

Interviewing Jake Baillie of True Local

Interviewing Jake Baillie of True Local

Jake Baillie is one of my favorite presenters at PubCon due to his no-nonsense approach and wealth of knowledge which can actually be implemented in your business. Much of what I know about competitive intelligence can be attributed to Jake.

His motto is simple: “Use the Damn Internet!” … as too many people are lazy to figure things out themselves by tapping into this killer resource at the tips of your fingers. If Jake is presenting, make sure you catch him.

The "Super Session"

I’m almost always on the front row as I’m less likely to be distracted and conversations between the presenters are often audible. :-)

From the Boston PubCon in '06 - First time in Fenway

From the Boston PubCon in '06 - First time in Fenway

I try to relax at night during PubCon and this time I went a Red Sox game.

The bottom line is … if you need a jump start to your business, you should seriously consider investing in PubCon this fall. I would not be where I am in my career if I didn’t take the plunge five years ago and go. Oh, and Brett is putting on a special training all day on Nov. 7th which I have purchased a ticket to go to. I have no doubt that it will be killer as well.

And in case you are wondering, I don’t get a dime for promoting PubCon. See you there!!

Register for PubCon Now…

June
9

Google Webmaster Tools: Impressions/Clicks Dropped

By now some readers may be noticing a dip, if not a complete cliff dive, in the impressions shown in Google Webmaster Tools. This drop in impressions would have started June 2, 2010 and continued from there.

webmastertoolsbug

Here is what webmasters are reporting and what we’ve seen on some sites:

  • A significant drop in impressions showing in Google Webmaster Tools.
  • A noticeable decrease in the number of clicks being reported in GWT.
  • No confirmation of this drop showing in other stats programs, including Google Analytics.
  • No loss of traffic or revenue which would be expected with such a crash in numbers.

I’ll keep an eye on it, but this appears to be a glitch within Google Webmaster Tools.

If you are noticing a drop in impressions or clicks in GWT, check other stats programs, or your raw log files to confirm the numbers are inline with what you’d expect.

June
7

Bing an Option on iPhone

Apple announced today at WWDC 2010 that Bing is now a search option for iPhone users. Presently, Google is the default search engine, but users can change that to Yahoo! via settings. As was just announced Bing has entered the mix, which will be of further interest to those targeting a mobile market.

BTW, the iPhone 4 release has been announced (June 15 for preorders).