If you’re an AdSense publisher, you’ve no doubt speculated how much Google is paid and pays you, per click. On May 24th, “in the spirit of greater transparency,” Neal Mohan, Vice President, Product Management announced what those percentages are.

Google pays AdSense for content publishers 68% worldwide of the amount advertisers pay. For clarification, AdSense for content allows publishers to place ads alongside content. According to Google, the 68% has been unchanged since 2003 and is not an average, but the amount each publisher is paid. AdSense for search publishers are paid 51% worldwide. You can read the official Google post here.

The revenue share for AdSense for mobile applications, AdSense for feeds, and AdSense for games was not disclosed, citing that these are evolving programs with variable costs involved at this point.

You’ll soon see this information in your AdSense interface under Account Information. Right now the new interface is in beta. If you’d like to participate in this Google beta testing, submit an interest form. Google is also making other improvements to AdSense functionality which we will be telling you about soon.

More Ways to Verify Site Ownership

For all you Webmasters who like to shake up your verification options, Google has added a third method to Webmaster Tools: DNS verification. One advantage this option has is that it allows you to verify all sites on a domain at once. For example, if your URL is www.mywebsite.com and you also have the following sites: blog.mywebsite.com and books.mywebsite.com, the DNS option allows you to verify all sites at once. If you verified these sites with the HTML or Meta tag option, you’d have to go through the process for each individual site.

To use this new option, log into Webmaster Tools and click the “Add a Site” button. Enter a URL.

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The coming of Google TV was announced at Google I/O. Their master plan of world domination is nearly complete. Although, I have to tell you, they had me at “TV with voice commands.”

The slogan for Google TV is “TV meets web. Web meets TV.” It is meant to combine the entertainment value of your TV with the entertainment value and smartness of the Internet. Some TVs will come with Google TV built in, and for others you’ll need to get a box. Sony is launching the first Internet TV, and Logitech is providing the boxes powered by Intel. The boxes will also work with Android phones. This won’t get addictive: you can turn an Android device into a remote or use it to voice search programs. The Logitech box will also have features like video calling. Check out Logitech’s video of how Google TV works.

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In a press release issued by Global IP Solutions today, Google Acquisition Holdings Inc. will make a cash offer to acquire all the issued and to be issued shares of Global IP Solutions stock. Translation: Google offered to buy the company for 68.2 million dollars in an effort to build their real-time audio and video Internet capabilities.

GIPS provides real-time audio and video over an IP network. Their customers range from Samsung to WebEx to Yahoo! and AOL.

May 20 update: At Google I/O, Google also casually announced its purchase of Simplify Media (an iTunes competitor) which offers software that allows you to share music, videos and photos using platforms like iTunes, iPhoto and Windows Media player. According to Vic Gundotra, Google VP, this technology will be used as a desktop app allowing access to DRM-free media on Android devices.

Google Tops Its Top Search Queries

Google has made some improvements to the “Top Search Queries” section of Webmaster Tools. You can find this section by logging into your Google Webmaster Tools account, scrolling down to the “Your Site on the Web” option in the left-side menu and clicking “Search Queries.” (One change is that Top Search Queries was nipped down to Search Queries). Here’s a screenshot of the new look.

Webmaster Tools Update

The chart shows you two numbers: daily impressions for your keywords/phrases and clicks. Just below the chart, to the right, you’ll see two bold numbers, one for Impressions and the other for Clicks. In the chart above, the number of Impressions is 6,600 and the number of clicks is 480. Directly below each, you’ll see a “Displaying” number. The “Displaying” number represents data for the keywords/phrases listed in the table below the graph, while the large bold number represents both displaying phrases and other long tail phrases not shown in the chart.

Another change is the Starred tab. Scroll through the list of keywords within the table and click the star next to any phrase of importance, that you’d like to see individual stats for. That will add the phrase to the Starred tab, which you can click on to see stats for those particular phrases.