Let’s say you’re a real estate investor who buys homes for cash in Las Vegas, Nevada and you’ve optimized a new website for the phrase “cash for homes” because you want “tons of leads daily.” Well, you achieve that. You spend a good portion of your day sorting through tons of leads daily–from people all over the world. So now you’re asking yourself, why aren’t people in Las Vegas contacting me? Well, are you targeting people with homes in Las Vegas?

The more you target your web traffic, the more qualified that traffic becomes. Focus on towns, zip codes, and situations specific to your market. Don’t confuse the number of SERPs or daily searches with conversions! Those general trophy phrases are not going to bring the targeted visitors you need to convert traffic.

If this investor was buying a mailing list for a direct mail campaign, he or she would choose a targeted list based on specific criteria, right? They wouldn’t waste money marketing to the entire country when they are only interested in Las Vegas property owners. That same filtering and targeting should be applied when optimizing a web site. Otherwise, you’re going to waste a lot of time and money!

Read more articles:

• Effective Keyword Research
• Long Tail Optimization

Tags: keyword research, qualified traffic, targeted keywords

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