The more you target your web traffic, the more qualified that traffic becomes. Focus on towns, zip codes, and situations specific to your market. Don’t confuse the number of SERPs or daily searches with conversions! Those general trophy phrases are not going to bring the targeted visitors you need to convert traffic.
If this investor was buying a mailing list for a direct mail campaign, he or she would choose a targeted list based on specific criteria, right? They wouldn’t waste money marketing to the entire country when they are only interested in Las Vegas property owners. That same filtering and targeting should be applied when optimizing a web site. Otherwise, you’re going to waste a lot of time and money!
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