Comments on: Emotional Ads Always Win

By: [Blocked by CFC] Jerry West

[Blocked by CFC] Jerry West — Fri, 26 Nov 2010 11:01:55 +0000

Can you also translate “I spammed your blog” too?!?!

By: Andrew Willson

Andrew Willson — Thu, 18 Nov 2010 18:24:46 +0000

Earlier i used to go on Google Translate website to do a translate. Well from the Google ad above I got a shortcut method to translate anything in any language just using the translate command on Google as following:
translate love in spanish will give i love you – te quiero
translate love in french will give i love you – je t’aime
translate love in chinese will give i love you – ??? (W? ài n?)
translate love in hindi will give i love you – ??? ????? ????? ???? ??? (mai? tumas? py?ra karat? h?m?)

you can say i love you to anybody in any language great…

By: ashmax

ashmax — Wed, 28 Jul 2010 13:39:57 +0000

damn, great post, very true

By: Dry Cleaning Delivery

Dry Cleaning Delivery — Sat, 26 Jun 2010 07:44:06 +0000

I’ve got to tell you… I didn’t watch the Super Bowl, even for the commercials! Then again, with sites like YouTube, you can always catch the good ones without having to sit through several hours of a game I could care less about.

By: Pam Viteaux

Pam Viteaux — Tue, 22 Jun 2010 15:43:03 +0000

I will probably get flamed for this.I do not hate the Colts, even though I grew up in northern America. What is not to like about Peyton? He is got game gifted by Jesus, don’t forget Daddy Arch, and he seems to be a humble guy. Every time somebody mentions his recods he says something to the effect of “I just feel humbled to be mentioned in the same breath as those players”.The Holy Ones 31 The Baby Horses 28

By: Custom Doors

Custom Doors — Tue, 04 May 2010 08:36:06 +0000

I feel the ad was also effective in the sense that just because you are on top isn’t the time to get cocky and think no one can topple you – you stay in the public’s conversation in a positive way … which is something Microsoft failed to do during their dominating years.

By: Jerry West

Jerry West — Mon, 08 Mar 2010 23:48:38 +0000

Todd,

Yes, that is the plan for the next one. Trial and Error can be expensive, but it is cheaper today than what it was ten years ago without PPC and the tracking options we have. Back then, it was a shot in the dark. Finding emotional triggers are done through carefully constructed surveys which are designed to pull those emotional triggers.

By: Todd

Todd — Mon, 08 Mar 2010 20:51:46 +0000

Outstanding video – Jerry! I hope your next video in the series provides instruction on how to build the frame structure. (ie. guest blog posts?, saintly acts…). Trial and error lessons are getting very expensive. I wonder if one of Google’s internal cast members put this retrospective video together or if it was created by someone outside the organization. It found and presented the benefits of Google in a manner that touched those close to it right on top of the “hot button.” It spoke to it’s intended audience with warmth and character in very personal manner. How do I find that emotional trigger in my products and services so that it touches my prospective clients in the same manner?

By: Mark Clayson

Mark Clayson — Fri, 19 Feb 2010 07:25:21 +0000

Thanks for your posting comment.

By: Matthew C. Kriner

Matthew C. Kriner — Thu, 18 Feb 2010 21:35:45 +0000

awesome comment about motivation

By: b

Thu, 18 Feb 2010 20:27:37 +0000

ironic, isn’t it?

By: Jerry West

Jerry West — Sat, 13 Feb 2010 12:50:28 +0000

Thanks Andy for the great tip … I hadn’t heard of Scott Stratten before.