Archive for October, 2009

October
27

Martin Preece Remembered

Last week I heard the news from a member of the SEO Revolution that Martin Preece had passed away. Death sucks. If you don’t know who Martin was, he was a great SEO and focused on marketing and designing sites for small businesses. He always exceeded expectations and it was my honor to have known him.

When I got the news I was just finishing my daily run which ends by the lake. As I sat there I snapped this picture.

Reflections in Lake Hickory

Reflections in Lake Hickory

While it is tough to lose someone you know well, what is tougher is the job of those who are left behind, especially since Martin owned a web business. I received a call today from the person in charge of his estate who was contacting all the companies Martin was doing business with trying to get accounts shut down and clients notified. She was overwhelmed to say the least.

This isn’t the easiest question to ask yourself, but how prepared are you for your own death? And I’m not talking about having enough life insurance or setting up a trust or a will. I mean, if you died tomorrow, what would happen to your business? Could someone run it for you or would it be shut down? How easy would it be for someone to know where all your servers were, passwords, accounts, contacts, etc.?

I’ll be honest, it would be a literal nightmare if I passed away tomorrow for someone or a group of people to figure out how I have things set up, as I have servers everywhere. My wife does have a list of people to call in the event of my death to keep things running for a period, but even though these people are very smart, for them to figure out how I do things, would be next to impossible.

So, today, I am going to take the time to document my processes and put them in a safe deposit box. While that may seem over the top, I don’t want my death to cause more stress and pain than it needs to. I do wish the best to Martin’s family, especially his ailing mother who he was taking care of. We lost a good one in our community and he will be missed.

October
26

Keyword Competition and The Spoken Word

Good Monday morning to everyone. The last week of October is here and fall has kicked into gear. Living in Noth Carolina has many advantages, the great weather, low pollution, affordable housing, low stress, etc. But one thing I didn’t expect was the creative and humorous ways local ministers used to get more members for their congregations – or at least more attention. Check this sign out:

Creative Ways to Get Attention

Creative Ways to Get Attention

Classic.

Let’s use “the spoken word” as an example in understanding keyword competition, because it is still greatly misunderstood and many business owners are making key mistakes by testing for keywords which are getting far less traffic than they think.

For this exercise, we’ll use Google’s Keyword Tool and we’ll do a search for “spoken word.”

Broad Match

Broad Match

Notice how the search volume displays 135,000 searches and the Match Type in the upper right corner is set to “Broad”. This will return all searches with the word “spoken” and “word” but not necessarily together. This is the default setting and can throw you off.

Instead, use “Exact Match” as it will give you the real search numbers:

Exact Match

Exact Match

As you can see, the search numbers drop to 40,000. That is less than one-third of the Broad Match number – which is a huge difference.

So, when you do your keyword research ALWAYS use Exact Match so you have a more clear understanding of the estimated number of searches.

October
21

Innovation in Web Design…

How Far Would You Go To Solve a Problem?!?!

How Far Would You Go To Solve a Problem?!?!

Innovation is hard to find these days. Creativity is almost dead in many spaces – especially in web design where pre-made templates seem to rule. You want a company that can not only get the job done, but “think outside the box” much like this dog owner did. Yeah, you can insert your own “cargo not properly tied down” joke, but the bottom line is, this picture is a great example of doing what it takes to solve a problem.

And I guarantee the woman who solved this problem is also very confident in herself as well. ;-)

So, what does this have to do with web design? Plenty. You see, if you outsource any part of your business, it all comes down to the fact that you not only have someone who is capable of doing the job within your budget, but they also have the talent and skill to find workable solutions for you so your stress level stays at a minimum.

Trust me, nothing is worse that when you have to micro-manage an outsourced company. I mean, if you are spending so much time managing the project, why are you doing it yourself?

My recommendation? Scott Baker who owns DiscountWebDesigner.com. I’ve known Scott for about five years and if I didn’t have my own in-house designer, I’d use Scott.

This is a legit recommendation. No affiliate link and Scott isn’t paying me for this recommendation. Scott will give you a free consultation to discuss your needs in detail. Review his work and give him a call. Often what is keeping you from success is a solid web design.

October
14

Where Have I Been?!?!?

It’s been awhile since I have posted … and I also stated that since we turned 10 that we’d be coming out with some new products and services over the “next two weeks” until the 15th … which is tomorrow. :-)

Well, to be straight up, I had some personal family issues come up and what time I did have I concentrated on my affiliate campaigns and posting research analysis for the members of the SEO Revolution.

So, instead of spreading things out, I’ll just dump them all onto you at once! Well, not at once, but today and tomorrow. It just proves that even the successful marketers have things come up which taken them away from business from time to time. The key is, to find “work/life balance” … and I struggle with that from time to time too.

So, here is the offer … I have had a process called “Kitchen Table Copy” that I have been doing for the last five years or so and it has been really effective in allowing me to create killer landing pages with copy that converts. How? I take what my competitor’s have done and simply make it better. I learned this process from my grandfather and perfected it on my kitchen table – thus the name.

But, just knowing how to create killer landing pages for a campaign isn’t enough. You need traffic too. So, I am combining the Kitchen Table Copy guide (previously only available to my members) and my SEO On-Page Factors Guide together for just $67.

Get More Info: Kitchen Table Copy / SEO On-Page Factors Combo

October
2

Practice “Awesomeness”

One of the most asked business questions of people who are just getting into Internet Marketing is “When can I quit my full-time job? I hate it!” Here is a short two-minute video with Paul Lemberg during his visit earlier this week to Charlotte. The funky music was playing at the restaurant, tune it out and listen to Paul – great advice.

http://www.vimeo.com/6855912

By practicing “awesomness” in every part of your life – but especially your full-time job that you dread, will give you a new sense of purpose – a better mindset. By over-delivering at your current job, it will carry forward when you work for yourself and you will continue to over-delivery, which is a killer Point of Difference in any market.

Paul is dead on that when the time comes for you to resign and leave, you want them to weep because you will be so hard to replace. You want to make that kind of impact. Let’s face it, if you start to get lazy in your current job, you will take those same lazy habits with you when you try to do SEO on your own – which will force you back into the work force again. Don’t make that mistake by practicing awesomeness now.

You will also feel better by accepting a day’s pay for a day’s work – not a couple of hours of work and the rest of the time updating your FaceBook status. That’s just another form of stealing. Over-deliver with your employer and ask for better hours. Paul suggests a 4×10 schedule instead of a 5×8 schedule. It is the same number of hours, but it has been proven that employees are far more productive and less stressed in a 4×10 schedule.

This gives you a full day off where you can concentrate on your Internet business, instead of trying to squeeze it in a couple of hours a night and running yourself into the ground physically, due to lack of sleep, and mentally, due to “always being on.”

And finally, make sure you have “clear separation” between your day job and your Internet business.

October
1

Web Marketing Now Turns 10!

Today is pretty special to me as ten years ago I created Web Marketing Now. Back then it was the SEO department for an Internet startup and I am very happy in what it has evolved in – one of the best and most trusted sources for tested SEO information.

So what now? Well, since leaving Stompernet I’ve become more focused. Driven up revenues of my affiliate campaigns and found more techniques that work extremely well online.

Check back here every day, as I will be releasing new content each day through Oct. 15th to help your business improve online. Some will be paid, some will be free.

http://www.vimeo.com/6855244