Yesterday, CNet ran an article regarding Bing just broke the 10% market share mark. While the numbers are accurate, it does track searches, not necessarily clicks – and factored into that data is PPC traffic.

Who cares about PPC traffic? You can get as much as you want, anytime you want, just set up an account. What you want to know is organic CLICK-THROUGH traffic. That is what really counts. The information below is only the US versions of the search engines, the rest of the market are the foreign versions of Google, but you can see when you look at only click-through traffic, Bing doesn’t have 10% market share.

Organic Traffic Market Share

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