Comments on: FTC Change in Endorsements and Testimonials Policy

By: Human Anatomy

Human Anatomy — Wed, 03 Feb 2010 16:17:13 +0000

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By: Kirby Kasprzyk

Kirby Kasprzyk — Tue, 02 Feb 2010 19:49:26 +0000

Can this be utilized by someone only needing to lose around ten pounds?

By: Lasonya Basulto

Lasonya Basulto — Wed, 27 Jan 2010 01:14:53 +0000

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By: Jerry West

Jerry West — Sun, 24 Jan 2010 00:58:05 +0000

Jody,

You are asking me to comment on a link spam system, that you, in turn, spammed on my site and doing a redirect to an affiliate link?

How about this …

Every linking system online sucks and affiliates who spam blogs suck too.

By: Jody Decasanova

Jody Decasanova — Thu, 21 Jan 2010 23:22:07 +0000

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By: Willian Grimmer

Willian Grimmer — Mon, 28 Dec 2009 20:49:56 +0000

A nice recpe idea you have here. I am always looking for more ideas to keep the kids entertained with and this one might just do the trick so thank you for sharing it.

By: Glad

Glad — Thu, 17 Dec 2009 21:28:23 +0000

When I display the testimonials from my real estate clients, do they have to include their full name? Sometimes they only give me a first name or want to be anonymous…does anyone know? Thanks, Glad

By: Lester Purcell

Lester Purcell — Sat, 28 Nov 2009 17:17:55 +0000

Great post, thank you. I just signed up to your rss feed!

By: FTC to Regulate Social Media Marketing | ClickNewz! Internet Marketing Blog

FTC to Regulate Social Media Marketing | ClickNewz! Internet Marketing Blog — Tue, 13 Oct 2009 16:47:52 +0000

By: Jerry West

Jerry West — Tue, 02 Jun 2009 20:23:52 +0000

@ Lu – Yes, how the drug companies behave will be interesting in this proposed “change”.

@ Alex – The screen shots of “earnings” could not disappear fast enough for me. Why marketers who show screen shots don’t also show their tax returns is beyond me … oh yeah, because they aren’t keeping very much of the money they are making.

@ Paul – I really liked your post, and I like it even better that you don’t agree with me. The FTC could make an example of a few, I just hope it isn’t me.

@ Clyde – $5.00 isn’t going to buy a lot of “circus tickets”, and you’ve been obviously smoking something based on your post.

@ Keith – Great point that I missed, “Let the Buyer Beware”. I need to go find some other good testimonials and “Before and After” photos.

By: Paul Schlegel

Paul Schlegel — Tue, 02 Jun 2009 15:32:36 +0000

Again, that’s why the FTC states “If the representation or practice affects or is directed primarily to a particular group, the Commission examines reasonableness from the perspective of that group.”

For example, the recent Government Grant Scams overwhelming targeted a less educated population and the elderly. If the target demographic had been more highly educated, the FTC may not have consumered them a consumer group that “needed protection”.

By: Keith Jennison

Keith Jennison — Tue, 02 Jun 2009 13:42:09 +0000

Whatever happened to “let the buyer beware”?

Does anybody really believe 95% of testimonials you see on the internet? The problem with rules like these is they give the public the false sense that testimonials are now being regulated, so they all must now be true.

We all know that is not going to be the fact.