Archive for March, 2009

March
14

Nudity, Pornography Warning from OpenDNS: Butterfly Marketing

Could your site be incorrectly flagged as a porn site? Yes it could. Read on and I’ll supply you with an easy fix.

There was a post in a forum that access was denied to a video because OpenDNS stated the site contained: Nudity, Pornography. The site?

http://www.butterflymarketing.com/

Newsflash: The site isn’t porn, far from it … it’s Mike Filsaime sitting on a couch discussing his Butterfly Marketing Technique. I know what you’re thinking: Thank GOD it isn’t porn! ;-)

What is OpenDNS? According to their site they provide industry-leading Web content filtering, anti-phishing, DNS infrastructure and navigation services.

Let’s look at why OpenDNS pinned this site as: Nudity, Pornography. We’ll use DomainTools, which is one of my favorite tools, to uncover the possible reasons.

First, let’s look at the screenshot from OpenDNS:

ly Marketing OpenDNS Details

ly Marketing OpenDNS Details

As you can see it was originally tagged as Advertising, which is how it should be tagged, but then it was hit with “Nudity” and “Pornography” categories. And then those categories were approved. I have been stating for years that when you do business online you need to watch “the company you keep” and that includes the domain which share the IP address of your domain.

Let’s check what DomainTools says about the domain:

Domain Tools Info on ButterflyMarketing.com

Domain Tools Info on ButterflyMarketing.com

Look at the area that states “Reverse IP” … do you see all the domains listed? In looking at these domains, we find the problem. One of the ways systems detect “nudity” or “pornographic” sites is the names of the actual domain. For example, if it spiders the domain name “SexKitten.com” it can reasonably assume it is porn without having someone actually going to the site to verify, right?

Right.

But here is the problem. Because the algo it looks for “sex” and tags sites as “adult” it seems the domains or subdomains caused this issue. Check the screen shot below:

Having "Sex" in your Domain Name Unintentionally can be Harmful

Look at result #66 on this IP address, butterflymarketingmanuscriptsexposed.com. Or allow me to write it another way:

butterflymarketingmanuscriptSEXposed.com

See the issue? The word SEX appears “accidentally” in the domain name, thus triggering the filter. Filters can also be triggered if the domain was bought “used” and it was a former porn site.

How do you fix this? It’s easy. Just move butterflymarketing.com (your main domain) to a dedicated IP address. Problem solved. And it will cost you a whopping dollar extra per month in hosting.

Now, sometimes if your business is so big and you have hundreds of domains, or you have a strong following as Filsaime does with a ton of affiliates, or you have a bunch of subdomains … all these issues could cause you harm if a “dirty word” is inadvertently listed in the domain.

Could it be an accident? Sure. Is this problem Filsaime’s fault? No. The content filtering system is at fault. However, you can’t wait for them to fix the problem. You have to take a proactive approach.

Don’t let this happen to your business. Use clean, dedicated IPs for your main domains, and never “stack” your domains with over 200 on a single IP address. Oh, and look at your domains carefully when you register them for any “unsuspecting” words. Just ask the guy who owns the business “Pen Island.” ;-)

March
8

David Bullock Uncovers Obama Strategy

David Bullock is on stage right now showcasing how Obama used Social Media to land the presidency. Cool stuff.

When it comes to content, David pushes that just because you have the idea, and even register the domain name, unless you actually take your product and make it, package it, and move it, your idea means nothing. He even suggests giving away your product for free to get it out in front of your market. While many recommend doing this, I don’t. Giving away something for free just attracts the wrong people.

You know the famous phrase:

“The customer is always right.”

That’s wrong – and always has been. Let me explain. Take a moment and think about your customers. There are some you have right now that you wished you didn’t have. Why? Because there are RIGHT customers and there are WRONG customers.

What is an example of a wrong customer? See the email I received below a few days ago based on one of my eBooks I included in Jason Katzenback’s PPC Course as a bonus:

From: REMOVED
Date: March 6, 2009 10:09:24 PM EST
To:
Subject: Fr.ee? E book offer
Jerry,

You offered a FR.EE* E-book thru REMOVED in exchange for my opt-in name and email address. Now you want even more information on you sale page. NOT GOING TO HAPPEN. I understand the game, but you are wanting to much for too little.

I don’t object to list building or even trying to up sell me, but I do have a problem with you not giving me access to the PDF without further information. I am not making a purchase…It was offered for FR.EE and you already have my permission to send emails thru the double opt-in.

Either send me the e book as a PDF attachment to your reply email in exchange for my double opt-in which you received, or I will be forced to consider making a nuisance of myself thru the Better Business Bureau, REMOVED forum and any other forums and blogs I come across until I get
what you offered.

I will be awaiting your reply with attachment.

Regards,

REMOVED

That is the wrong customer. I use 1AutomationWiz to power my autoresponders and the digital delivery of my products. It is a simple process.

1) Enter your name and email address (adds to autoresponder)
2) Verify identify through double opt-in (to block spoof/spam signups)
3) Receive autoresponder with link “purchase” digital product
4) Shopping Cart displays with “$0.00″ as purchase price
5) Enter Information and Digital Product is delivered

Sure you are entering your name and email address twice. So what. The process takes four minutes or less, and the product is free.

The Bottom Line: The RIGHT Customer is Always Right and the WRONG Customer is Always Wrong.

I was talking to Leslie Rohde here at StomperNet and he mentioned that there is a marketer online who provides zero information for free. Even if it was for a dollar, as long as they have paid, those are the only customers he will communicate with. Does that limit is reach? Absolutely. Does he avoid the idiotness from the above example? Absolutely.

I even had ridiculous complaints over the email delivery of my CPA Mindcrime course – which was free. Here’s where I am now. I still believe in giving free content … it is a great way to get your message out. But if you have something really hot, you might be tempted to “move the free line” and give them that info for free. Hold back. Limit what you give for free. Use teasers to funnel your prospects to fully understand the value you will be adding to their business or their lives and use POINTS of DIFFERENCE to solidify your offer and then close the sale.

I’ll be writing more on this in the coming weeks as I do testing in various markets. Oh, and, of course, I’ll be releasing the results to the members of my SEO Revolution. :-)

March
3

Google Algorithm Shift – Branded Sites Taking Over?

SEORevolution Membership

Last week Search Engine Watch posted an article which referenced a post from Aaron Wall regarding an algorithm shift in Google. Basically, mid-January many “brand” companies started showing in the Top Ten of the organic search results without doing any “real” SEO … they just “showed up” because they were “branded.”

For the last week many have stated “this is the end of SEO as we know it” or “this is bigger than the Florida Update.” Sorry, I don’t see it. Let me just ask you a question….

If this update is so big and will basically kill off SEO as we know it, why did it take six weeks for it to be a discussion? After all, as soon as Update Florida hit, there was blood in the streets that afternoon … but six weeks?

The answer is simple really. The update only affected upper-level keywords … mainly one-word keyphrases. No one really cares about keywords such as electronics, airline tickets, mortgages, gifts, etc. as those keywords don’t convert well.

I do hope this news doesn’t spur some “Guru” to come out with a “business saving” product to reverse the effects of this new “algorithm change.” That would be a joke in my view. We’re all smart marketers. We want to rank for the keywords that actually bring us revenue. Non-converting traffic is a waste and a huge distraction.

Ignore the posts that the “Sky is Falling” with this update. If it was, we would have been discussing this in January, and not in late February and March. I see no significant change in my rankings or revenue.