Most businesses are struggling right now due to the world recession. If your business is suffering too, read on…

If you have followed me for any amount of time you will know that I don’t recommend a product unless I have actually achieved success with it. About three weeks ago I received in the mail the first installment (out of five) of the Formula Five course from Paul Lemberg. The Formula Five process is designed to double your business by increasing five areas of your business by just 15%. I first met Paul last August and while I was impressed with his knowledge and professionalism, I not only wanted to see the product, but I wanted to use it before recommending it.

After all, no matter how smart the person is behind the program or how good the packaging looks, if it doesn’t work, it is worthless in my view.

One of my marketing “secret weapons” has been surveys. In ’06 I went to a week long seminar to learn about the “power of the survey.” After the seminar I put to work the methods I was taught and quickly saw my income rise. No more was I guessing what my prospects wanted, I knew, because I asked them.

And it isn’t just “asking them” it is knowing how to ask them to really get the information you need, because, let’s face it, a lot of people lie – even on surveys.

Paul Lemberg and Andy Jenkins teach a similar method. I tested their method, and my results were pretty amazing. One of my affiliate programs was “stuck in a rut,” it wasn’t doing so well. I spent 42 minutes crafting the survey, sent it out to my list and the feedback was eye-opening.

You see, the one thing I had never done in my surveys was to give the customer an opportunity to vent, to tell me what they hated or what upset them. This gave me a new perspective on what my customers wanted and also what my prospects probably wanted too.

I made changes to my headlines, the offers, the body copy of my landing pages. I even changed the headlines in my ads.

The result? My conversions were already solid at 2.8%, but after implementing these changes, my conversions increased to 3.4%. That’s a 21% increase.

What if your business increased by 21%? Would you still be struggling? Would you still be awake at night worrying? Or would your fears subside?

Formula Five launches today at 3pm. Whether you buy it or not is up to you. However, do yourself a favor and learn this technique, as Andy and Paul showcase it for free in the following video. It is worth 20 minutes of your time:

Formula Five Video

This entry was posted on Monday, January 19th, 2009 at 10:15 am and is filed under Webmaster. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.