At Webmaster World in Las Vegas, the keynote from this morning was the founder of “Will It Blend” from Blendtec blenders, a small company based out of Provo, Utah of all places. They Manufacturer both Commercial and Consumer equipment. They didn’t have any presence in the marketplace. They decided to bring on an web marketing expert and they wanted to get brand awareness through viral marketing. They started doing research and brainstorming to find a campaign they could make Viral. They found an idea through their common practices, seeing it things would “blend” in their blenders.
They found this intriguing and deciding to test run this concept on the web via YouTube. Their first test was taking a board and letting the blender grind it up. It was an instant success.
Keys to Viral Marketing:
• It needs to be entertaining but not necessarily funny
• Make it something people will want to see and good enough to pass onto others
• Include the corporate objective
• Sponsored by the manufacturer
• Base it on real people as it is easy to replicate
• Interact and comment with your viewers
• Make a suggestion to your viewers of what to expect next time
• Experiment with “Try This!” and “Don’t Try This at Home.”
• Market yourself on YouTube, Digg, Facebook, etc.
• Ask for the viewers input
• Make it simple for the viewers to subscribe
• Be Honest and Accurate with your content
Note: Understand that if you post your ENTIRE video on YouTube or another similar service, you may be transferring the rights to them. It may be wise to instead, post “teasers” on YouTube to get them to your site so you keep all the rights to yourself.
The Public will scrutinize your content. It will create brand awareness and allow you to interact. What about the risk? The only risk is not trying. We are the only people who hold ourselves back. If we overcome the fear the possibilities can be endless.
On your launch ask your current customers, friends, relatives to write reviews and pass the content on throughout their contacts. Use them as leverage into the market. They can help start the viral effect very quickly. You may also consider posting the content at Break.com, which can be extremely viral with the right video.
Your Results:
• Brand Awareness in the market
• Subscribers
• Sales/Conversion
• Traffic
• Pull through Impact in Commercial/Consumer Products
• Possible Links/ Relationships
• Expansion within your company
The main reason I started the SEO Revolution was out of frustration. Frustration at all of the lies and misconceptions that are posted in forums, given as advice in teleconferences, and even taught in live workshops. "So why didn't all of this work?" " Why wasn't my site successful?" " Why am I still stuck in a rut?" 