This is one of the biggest lies in Internet Marketing. Yeah, that’s right, lies.
You see, just writing content isn’t enough…you have to actually MARKET the content. What a concept, huh? Unfortunately what has happened in the IM space is “rockstars” like Matt Cutts from Google, who has great intentions in the market, but his suggestions are taken literally.
The result?
Content is written, really good content, and it is posted on the site or blog…and the owner then sits on their hands and just waits for links to just “appear” to the page and they start rolling around on a big pile of money.
That isn’t reality.
You see, old fashioned “grass roots marketing” is needed in order to get your message out when you sell a product, and there is no difference with content.
Content is your product. Market it effectively and be as aggressive as you need to be to get the results you want.
Next week I’ll cover some of my favorite techniques to market my content.
The main reason I started the SEO Revolution was out of frustration. Frustration at all of the lies and misconceptions that are posted in forums, given as advice in teleconferences, and even taught in live workshops. "So why didn't all of this work?" " Why wasn't my site successful?" " Why am I still stuck in a rut?" 