The fact is that looking at the areas where your competition is failing can be a very good indicator of what you can and should do to succeed. It’s the idea that learning from the mistakes of others will save SOOO much of our own time (and money!)

“Do The Common Thing Uncommonly Well.”

Great Post, Jerry.

Reminds me of an offer Dan Kennedy had to offer two free critiques to those who bought one of his products.

One little told aspect of this type of offer that the piano dealer likely didn’t tell you was how few people will either take you up on the offer for free lessons, or how quickly they fall off.

Dan mentioned that very few people ever took him up on his offer, but were sold merely because it was available, and they intended to one day take advantage of it.

Good insight on the part of the music store. “Put the Kirby into their hands.”

Ya, I would add to the last statement that understanding the people was huge. Everyone probably would want to give their child a shot at music lessons. Many just need a nudge over the edge.

This is so true. I actually experienced this first-hand while working at a music store whose mission was to sell organs and teach seniors how to play music.

Being “in” business is not enough these days. A person needs to know their business, know their competition, and also provide outstanding customer service!

We must make the difference to get more customers.

Thanks for the story.

PD: Where is my free piano lesson? lol