Brad Fallon’s Nightmare Becomes Your Gain

Do you remember the fiasco that Brad Fallon went through when his wedding favors site got nailed by the canonical bug in Google back in the fall of ‘06? It was brutal.

Brad lost 50,000 unique visitors a month … or basically half his business overnight. And to top it off, his wife was pregnant with twins. I remember it well because Brad personally called me one night asking for help and you could hear the stress in his voice. I even contacted Matt Cutts, to no avail.

Dan Thies, on the other hand, figured out the problem (damn him), but because it was a bug in Google nothing was going to happen on Google’s end. At least not for awhile. So Dan came up with a plan. The result? Brad’s company recorded their best six months - ever.

His secret? AdWords.

Okay, fine. Not much of a secret, but it goes beyond just AdWords because of the system Dan put into place. It literally saved Brad’s business and it went against everything in the standard “PPC Book”.

Now, this video is from Stompernet, and the opening, well, the opening is one of the best you’ll see. It is little wonder that Andy Jenkins won an Emmy for editing. The content from Dan is excellent. In fact, after watching this video I went and made changes to my AdWords campaigns based on his advice. It’s that good.

Download it (you can do that) and watch it when there are no distractions, because it is 50 minutes long, but well worth it. You can even fast forward the Andy Jenkins segment :-). Seriously, this will be worth your time and he’ll give you takeaways you can apply to your campaigns right now just like I did.

Watch Brad Fallon’s Nightmare Unfold