YSM Minimum Bids … Any $10 Per Clicks Out There?!?!

The minimum bids went live with YSM (Yahoo! Search Marketing, Overture, GoTo.com) and I’ve been messing with a bunch of landing pages trying my best to get the minimum bids to be Googlish $10.00 but so far, I’m swinging and missing.

I’ve called quite a few heavy hitters in the Yahoo! space and no one has seen high minimum bids yet. My gut tells me it will be just a matter of time … or maybe Yahoo! is concerned with no one using them and will take anyone as long as their credit card is good.

Could Yahoo! be the MLM of Search? You know, that one neighbor down the street who is building his pyramid scheme with anyone with a pulse and enough on their credit card to buy the “intro pack”. I swear, if one more neighbor of mine says, “Hey Jerry, I have a presentation I have to give at work tomorrow, could you come over and watch me and tell me if it is any good?”

… end slightly off-topic rant …

Wait, let me inject some advice if you are a consultant. Learn how to say “No” to the wrong client and be picky. You will be happier, you’ll make more and you won’t have to check into the nut house after a bad client again skipped out on their bill. Hold out for the good ones, and once you get busy, be like Keith Jennison and simply raise your rates.