I wanted to be the first to break this story. Google is going to announce next week a new policy regarding SEO. Either you practice Pure White Hat SEO methods or you will have your site removed from their index. No ifs ands or buts about it.

“It has gotten to the point where we just have to put our foot down regarding all this Spam and Black Hat techniques,” said Matt Cutts, one of the most well-known engineers by webmasters. “I mean, we’ve given them so many chances to comply, the time is now to end the madness.”

Cutts also stated that he had taken long-time “Black Hat Spammer” Leslie Rohde and converted him to the truth of White Hat SEO. The conversion was so powerful at the GooglePlex that the earth actually shook (reporters said it was an earthquake, but what do they know). Since all the evilness has been purged from Rohde, he is now known as “Sister Leslie”.

“I hope all SEOs will look to Sister Rohde for guidance,” said Cutts. “If not, they will learn a new term, Google Purgatory, from whence there is no return.”

Note: When asked the specifics of the definition of “White Hat SEO” Cutts stated there would be a teleseminar announced which will go over all aspects of the program, as well as integration inside of Google Webmaster Tools. “Just say out of the “fire” area and you should be okay,” concluded Cutts.