April 4, 2008
Howie Schwartz Takes the Stage at StomperNet
Howie Schwartz, reformed Spammer, is on the stage right now at StomperNet. He’s discussing Web 2.0 and how you can use it to dominate the searches with Universal Search in Google.
Pretty awesome stuff. Even I’m impressed. Some takeaways:
- Use Google News to your advantage through Press Releases.
- Blog aggressively
- Target “Long Tail” phrases of those who are in the buying funnel. Ignore the others.
- Ignore the data from WordTracker.
- Get into video, and use it to promote your services and products
- If you have products, use Google Base (formerly Froogle)
Best Overheard Quote: “I want to be Howie when I grow up.” - David Bullock
Filed under Google by Jerry West
Comments on Howie Schwartz Takes the Stage at StomperNet »
Rick Hardman @ 11:34 am
So wish that I could be there. Have a great time
seo @ 2:28 am
nice one.. digged!
Doug Lietz, Web Video Specialist @ 11:13 am
“Even I’m impressed.”
It’s great to hear you say that Jerry… because it probably means we can expect to see you spending more time on generating test data for Web 2.0 specific tactics and strategies. Bring it on!
Matt Morrison @ 9:34 am
What do you mean by, “ignore the data from Wordtracker”?
Jerry West @ 11:36 am
Doug,
Howie and I have already discussed doing some case studies regarding Web 2.0. He already knows he has a lot of convincing to do as I don’t care about traffic, just conversions.
Matt,
WordTracker gets their info from DogPile. Who do you know that uses it? I don’t know anyone anymore. I know Mike and Andy from WordTracker well. The problem is the data has become so tainted that if you rely on it as your only source of keyword research, you will make poor decisions.
Matt Morrison @ 3:17 pm
Which keyword research source(’s) do you recommend?