Howie Schwartz, reformed Spammer, is on the stage right now at StomperNet. He’s discussing Web 2.0 and how you can use it to dominate the searches with Universal Search in Google.

Pretty awesome stuff. Even I’m impressed. Some takeaways:

- Use Google News to your advantage through Press Releases.
- Blog aggressively
- Target “Long Tail” phrases of those who are in the buying funnel. Ignore the others.
- Ignore the data from WordTracker.
- Get into video, and use it to promote your services and products
- If you have products, use Google Base (formerly Froogle)

Best Overheard Quote: “I want to be Howie when I grow up.” – David Bullock