This question came up in a forum today: Would you rather be listed at the bottom of page one or at the top of page two in the search results?

Forget the debates – let’s look at click results from my testing labs…

Well, after looking through many web log reports, this point is clear:

Who cares? The amount of click traffic below position #7 organically is so small that this was just a huge waste of my time. Look, if you want traffic for any type of phrase, you gotta get into the top three or it just isn’t worth doing SEO, you might as well get a second job and do PPC!