February 8, 2008

Use of Meta Title Tag

The question of whether or not to use certain Meta Tags comes up from time to time. While my article, linked above, covers a wide range of meta tags, the one which has been coming up lately is the Meta Title tag.

This shouldn’t be confused with the “Title” tag, as it is an actual Meta tag.

Example:

My testing shows that MSN and Yahoo! index this tag, but I haven’t seen any consistent benefit in using it with Google. It is a favorite method for SEO companies in India. Personally, I see no benefit and have been removing it from many of my pages with no drop in ranking whatsoever.

Filed under Google, SEM/SEO by Jerry West

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