In a move that was long over due Yahoo! has announced their new Quality Center.

They have an analytics product to compete (cough, cough) against Google Analytics. There is a “Click Protection” to help battle click fraud. The ability to block domains and even block continents will also be available. Like I said, this has been a long time coming from Yahoo! and should have been in place at the latest in 2005 with the technology edge that they had.

My biggest issue with the traffic Yahoo! brings in is that they accept virtually any partner that has money. The quality of their traffic when compared to Google is significantly poor. Yahoo! used to have quality traffic, but they don’t anymore. It is my hope that with the new executive team, they can clean things up, rid themselves of the parasites that they have as traffic partners and get back to what made Yahoo! great.