It’s Official: Supplemental Index “Dead”

Google pulled the plug. Well, not literally, but you can’t check to see which pages of your site are in the Supplemental Index. You may ask, “Why should you care?” Simply put, if you had pages in the Supplemental Index that were important, you knew you had work to do in order to improve their quality.

Now?

The Supplemental Index still exists, but you just don’t know if your pages are in there. You have no clue if your page is suffering in quality. Look at AdWords, at least Google gives you a quality score there. You know if your landing page sucks or not according to their criteria. Imagine if Google took THAT away so you had no idea, but Google knew.

You would be pissed.

Okay, maybe I am over reacting, but when you have a tool or a measurement whereas how to gauge quality and one day that tool or measure is gone, its frustrating.

My best advice to you is to make sure your Title and Description tags on your site are unique. That was one of the biggest reasons pages were placed in the Supplemental Index. Google felt they were too similar to other pages.

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