If you play the AdSense game, whether you use it to monetize your exit traffic or if you use arbitrage aggressively, you need to know this information.

According to Brett Tabke of Webmaster World, Google can ID a click with a 95% accuracy. And just because they aren’t 100% certain that the click came from you don’t think that they won’t discount the click because they often do.

In fact, according to Google’s blog they said:

…chances are we’ve already detected your clicks on your ads and discounted them.

Basically, what I found is that Google knows exactly who you are and if you think you are smart enough by cleaning your machine, nuking your cookies, and using proxies, you are naive. Google tracks you and if you click on your own ads, it knows about it. They are punting people left and right for fraud more so than ever. They are also severing ties with webmasters that they have had relationships for a long time due to the information they have on these webmasters.

Google has discovered it is more of a risk than they care to take. Webmasters are crying, whining that their “cash cow” is being taken away and they did nothing wrong. Please. I have heard it time and time again. The guilty NEVER do anything wrong, do they?

I will post the results of my test in the SEO Revolution (Closed Paid Membership).