Targeting “website” vs “web site”

When it comes to keywords that are known by one word and two words, which do you target? Jamie Sirovich over at SEO Egghead had a great idea that I wanted to pass on.

Placing both versions on your site causes problems. Why? Because one is right and the other is wrong. By having both of them you are telling people you don’t know which one is right. :-) In other words, one is definitely unprofessional — no matter how subtle, and the other is just plain annoying.

Jamie suggests one more hack — a better one. There’s a property called “letter-spacing” in CSS, and it can be used cleverly as follows:

Web site.

The result looks just like the real thing. So, let’s call this the “zero-space hack.” Deceptive? I don’t think a search engine would make a big deal out of a space. Do you?

Looks more like a lousy WYSIWYG editor on a rampage to me.

I’ll have a step by step example via video done for the members of the SEO Revolution. Nice tip Jamie … and we gave you some “link love” for it.

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