Google and DoubleClick

While this continues to get sorted out with the government now stepping in … let’s hit on some issues on this buyout by Google. One thing that is hilarious is that Microsoft, who was outbid by Google, is crying foul and even stating that Google is becoming a “monopoly” in the market and it isn’t fair. Are you serious? I never thought I would live to see the day that Microsoft would throw a fit like a two-year old because it didn’t get what it wanted and have the balls to not only cry foul … but to claim Google was a monopoly.

Isn’t that like calling the kettle black? I mean, comeon MS, you had a monopoly for over a decade. And just because you have to compete now, you think there is a monopoly? Where has your edge gone?

This should change the landscape pretty radically. In March Google announced that it was going to start a CPA (Cost per Aquisition) program … and those who follow the industry closely know that DoubleClick owned Performics. I was talking about this move recently with a good friend of mine and he made a great comment that Google is no longer a search engine, they are now an ad agency who also happens to supply search results.

It is no wonder that the government has stepped in. Google has been paying in cash for these companies … and more than market share. Also, when you have AdWords, and their other properties, and now the addition of an ad network, you start to get the idea that the sharing of private information is going to happen between departments.

I just don’t understand how they keep making these over inflated acquisions and still have a stock price of over $450.00. Is this the dot com bubble part 2?