Archive for April 30th, 2007

April
30

Targeting “website” vs “web site”

When it comes to keywords that are known by one word and two words, which do you target? Jamie Sirovich over at SEO Egghead had a great idea that I wanted to pass on.

Placing both versions on your site causes problems. Why? Because one is right and the other is wrong. By having both of them you are telling people you don’t know which one is right. :-) In other words, one is definitely unprofessional — no matter how subtle, and the other is just plain annoying.

Jamie suggests one more hack — a better one. There’s a property called “letter-spacing” in CSS, and it can be used cleverly as follows:

Web site.

The result looks just like the real thing. So, let’s call this the “zero-space hack.” Deceptive? I don’t think a search engine would make a big deal out of a space. Do you?

Looks more like a lousy WYSIWYG editor on a rampage to me.

I’ll have a step by step example via video done for the members of the SEO Revolution. Nice tip Jamie … and we gave you some “link love” for it.

April
30

Google and DoubleClick

While this continues to get sorted out with the government now stepping in … let’s hit on some issues on this buyout by Google. One thing that is hilarious is that Microsoft, who was outbid by Google, is crying foul and even stating that Google is becoming a “monopoly” in the market and it isn’t fair. Are you serious? I never thought I would live to see the day that Microsoft would throw a fit like a two-year old because it didn’t get what it wanted and have the balls to not only cry foul … but to claim Google was a monopoly.

Isn’t that like calling the kettle black? I mean, comeon MS, you had a monopoly for over a decade. And just because you have to compete now, you think there is a monopoly? Where has your edge gone?

This should change the landscape pretty radically. In March Google announced that it was going to start a CPA (Cost per Aquisition) program … and those who follow the industry closely know that DoubleClick owned Performics. I was talking about this move recently with a good friend of mine and he made a great comment that Google is no longer a search engine, they are now an ad agency who also happens to supply search results.

It is no wonder that the government has stepped in. Google has been paying in cash for these companies … and more than market share. Also, when you have AdWords, and their other properties, and now the addition of an ad network, you start to get the idea that the sharing of private information is going to happen between departments.

I just don’t understand how they keep making these over inflated acquisions and still have a stock price of over $450.00. Is this the dot com bubble part 2?