Today is April Fool’s Day. Don’t fall for any “big tips” today to get your site better rankings. My favorite so far has been that if you change the color of your body text to match the Google logo (multiple colors) you will get higher rankings. There have been actual webmasters who fell for this and changed their sites. And to clear the air, I will NEVER send an April Fool’s Joke. I don’t think they have any place in business.
From time to time it is good to get back to basics … so, let’s discuss what it takes to get a top ranking in Google and clear up any “myths” out there at the same time.
1. Non-competitive Phrases – PageRank doesn’t matter.
2. Competitive Phrases – PageRank is vital.
3. For non-competitive phrases, links are as vital and on-page factors are more important.
4. Adding relevant pages to your site and getting links to both your home page and sub pages is the best consistent method to constantly increase your traffic levels in Google.
5. There are always exceptions – remember that.
There you go – a quick five tips … the last one I feel is most important as there will always be exceptions. So if you can’t figure out how a competitor is #1, it could be just one of those things. Concentrate on doing things better than them on all levels and I believe eventually you will overtake them. The key is consistent warfare.
The main reason I started the SEO Revolution was out of frustration. Frustration at all of the lies and misconceptions that are posted in forums, given as advice in teleconferences, and even taught in live workshops. "So why didn't all of this work?" " Why wasn't my site successful?" " Why am I still stuck in a rut?" 