More Stupid Advertising

Did you watch the Super Bowl? The game was entertaining through three quarters because of the rain, but the ads were overall disappointing.

Spending millions on an ad that doesn’t entertain the audience is a bad move. Face it, people who hate football watch the Super Bowl because of the ads. It has become a cult movement. Some companies still don’t get it.

And then there is AdSupervision.com

I saw this ad in a magazine that just came today. Here is the tag line, “Stop paying for visitors that do not arrive at your website.” Their business model? Use their service and when your website is down it will automatically pause your campaigns so you aren’t losing money.

First of all, what idiot thought up that idea to begin with, and second, what idiot said, “I like it, I will invest in that idea!”

Um, I have a better solution. If your host sucks so bad that it is going down so often that you have to hire a service to pause your PPC campaigns I got a suggestion for you.

GET A NEW WEB HOST!!!!

Are people just running out of ideas or not trying to be creative anymore? It looks that way.

… and if your site is going down that often, your site isn’t accessible to current customers, organic search engine traffic, referral traffic, etc. And I doubt our new good friends at AdSupervision.com have a solution for those issues.