I received an email from SEO News, and it was touting the PPC service of LookSmart. You remember them. They were the directory that charged $199.00 for inclusion and had the MSN account and decided to switch and become a PPC service instead. Oh, and your directory listing that you paid for? We’ll give you $199.00 in clicks – and then you are removed.

Nice.

They have been calling me and calling me over the last couple of years asking for another shot. So, after talking with their regional rep at PubCon in Boston last April, I agreed. I did a full comprehensive test, spent $5,000.00 in PPC fees and monitored the results.

I would avoid LookSmart like the plague.