I just got this email … if you haven’t gotten yours yet, it is certainly on its way. Another showcase of the massive cutbacks Yahoo! is going through.
Dear Advertiser,
As you will soon notice when you log into your Sponsored Search account, we are making some important changes to your Manage Bids page.
In early December 2006, some of the information on the Manage Bids page will no longer be available. We will be removing the “Top 5 Max Bids,” “Position” and “Your Cost” columns from the current account interface. The View Bids tool will also be removed.
These columns will be replaced with two new columns of data:
Estimated Average Position
This displays an estimate of the average position your listing may achieve, based on your bid and the current bids of other advertisers.
Bid Range for Top Positions
This displays the current range of bids other advertisers are willing to pay for the positions at the top of the search results page.
To learn why we’ve made these changes and more, please see our FAQs.
Important Note Regarding Grandfathered Bids
In addition, our current minimum bid requirement of $0.10 will be enforced after an account is upgraded. This will impact your keywords that are grandfathered to bids below $0.10.
Further Questions?
If you have questions, please contact our Customer Solutions department via the Support Request Form or call 866-YAHOO-96 (866-924-6696).
Sincerely,
Your Partners at Yahoo! Search Marketing
With the recent “internal memo” getting out that there is a 20% reduction of staff, we have all known that it was going to happen. I mean, with the service quality dropping and people quitting left and right, we’ve all seen the writing on the wall. I stand behind what I said eariler this year that the organic search of Yahoo will disappear – as it is too costly for them to maintain and they have no shot at having an algorithm as good as Google’s, so you might as well take the money from organic search and spidering and put it into an ad network.
Inktomi has always been a sub-par bot – and the time to kill it seems to be sooner rather than later.
The main reason I started the SEO Revolution was out of frustration. Frustration at all of the lies and misconceptions that are posted in forums, given as advice in teleconferences, and even taught in live workshops. "So why didn't all of this work?" " Why wasn't my site successful?" " Why am I still stuck in a rut?" 