Archive for September, 2006

September
15

SEO Tips from Matt Cutts

Over at SEO Egghead they posted a summary of all of tips that Matt Cutts’ has done over the past year or so on his blog.

I thought it was a pretty good idea, however, some of the “tips” weren’t tips, they were mostly rants or information – not really tips.

So, why not piggy back on a good idea and take it one step further and add all of our testing results to it. Done. You can check it out – Summary of Matt Cutts’ SEO Tips (Membership to SEO Revolution Required).

September
14

Quick Check for Google Supplemental Pages

Just a reminder as this has been around for some time …

If you want to see how many pages your site has in the Google Supplemental Index, simply go to Google and do a search for:

site:www.domain.com ***

Make sure you have a space between the domain and the asterisks. The results are all of your Supplemental pages.

September
14

LSI Analysis Tool – Free

I’m never a fan of free tools, but this one is a good one. Andy Beal, formerly of Fortune Interactive, uncovered this cool little application. Visit Quintra’s site for the download.

What I like about it is that it gives you a visual representation of the themed words at the same time showing you the SERPs in Google for that string. Makes keyword analysis quick, easy, and dare I say, fun.

September
14

Google Webmaster Tools Adds “WWW” Issue

Now when you login to your Google Webmaster Tools account (formerly Google Sitemaps) you will have a new option on the left, “Preferred Domain”. This will allow you to set a preference of Google displaying your site in their index as www.domain.com, domain.com or no preference.

Many are stating that this will finally correct the issue of the canonical duplicate content, however, if you look at this feature, it is only an issue of how they are displayed in Google’s index, not how Google indexes your site.

September
14

Google Posts Backlink Update

We aren’t seen any strong movement in the SERPs – as this update has removed more links than it has added. No reason to be alarmed or concerned at this, as the data is 3-4 months old. We have a handful of domains that show a 50% drop in backlink numbers, but traffic levels have been consistent for the last 4-5 months.

September
13

Yahoo! Publisher Network Issues

According to my rep, Yahoo! has done an extensive refund to Yahoo! Search Marketing (PPC) customers over “the last period” (I would assume this means the last quarter), and thus, they have adjusted the amounts in the YPN accounts.

I asked my rep if this had to do with the recent class action suit that was filed for PPC Fraud and they obviously would not comment – but I had to ask.

So, if you have a reduction in the amount in your account, it is just the adjustment from the refunds given out.

September
12

Danny Sullivan in Vegas!

Brett Tabke, who owns Webmaster World, and knows his stuff when it comes to SEM and SEO just sat down with Danny Sullivan for a nice informal interview that only Brett can deliver.

Danny will be speaking at PubCon in Vegas this coming November and he will spend time focusing on organic listings, which he knows many independent webmasters base their businesses around. He strongly pointed out that video, news, shopping and other verticals are being largely ignored, but are vital in the market.

Here are some nice bites (or bytes) from the interview:

September
11

Long Term Domain Registration “Secret”

I am growing tired of hearing “the tip” of registering your domain for ten years so you look like a legit business and therefore rewarded by Google. The thinking here is that spammers only register a domain for a year, maybe two. Only real businesses will register a domain for ten years, so do this, and Google will reward you.

Okay, let me see if I follow this line of logic. A Spammer wants to do well in Google, and he or she registers so many domain names that they get the domains for $5.00 or less per year. Are these experts claiming that the spammer will be so stupid and so shallow not to make a simple $50.00 investment to get Google’s approval over a ten year period?

September
7

Ask.com’s New Ads

So, I’m watching the Pittsburgh-Miami game tonight and what comes up? An Ask.com ad.

“Why is Ask.com the fastest growing search engine?”

Oh, I know this! It’s because their market share is so low they gained 1% and suddenly they are experiencing 100% growth! Am I right?!?! It is actually based on the increaes of searches conducted on major search portals over a 12 month period (June ’05 – June ’06). Notice that they don’t take into consideration click throughs – just searches.

“Ask.com’s search features intuitively are better than Google’s.” – Brian White AOL Money.

September
6

New Tools At WordTracker

I just got a message from Andy and Mike over at WordTracker about their new offerings. Here is a summary:

They have a new Keyword Researcher tool. It looks pretty cool and has a good interface, but once you use it, you will think there is something missing just like I am. What is nice about it, is it consolidates many steps in WordTracker into just one tool. That makes it nice. It was fast, and the results were fairly accurate. The export feature to Excel is a big plus – and the best thing in my book – unlimited projects. The old system had a cap, and the only way around it was to get another account. Not the best option!

September
6

Yahoo! Directory Listing for $60.00

In the forums there is some guy who is claiming he can get a site in the Yahoo! directory for just $60.00 instead of the $299.00 annual fee. I see these types of schemes all the time – and that is exactly what they are – a scheme. The tragic part about it, is people are spending time and energy to see if this is legit.

“Sorry, that bottle of elixir won’t cure your ills just like the last five dozen you bought.”

September
6

Google SEO Classes Follow-up

It didn’t take long, did it? Adam Lasnik commented on the class he is giving on SEO:

While I’m excited about this upcoming presentation to government manager folks — I think that the generally very-tech-savvy WebmasterWorld audience would be disappointed with the depth and focus of information presented. The primary emphasis will be on accessibility, not ranking, and the needs (and limitations) of government sites are often quite distinct from those of for-profit sites.

I guess I saved some beer money. ;-)