Yahoo! Campaign to Launch

I guess Yahoo! is sick of seeing all of the ads for Ask.com lately, so they are going on the blitz themselves. Let’s hope they remember the laws of marketing and violate them. Many big companies do - just because they are so big and they think the rules don’t apply to them.

Learn from past companies like Lotus 1-2-3 and WordPerfect. Just because you are “top dog” doesn’t mean you will stay there. Yahoo! Search is not doing well. Their “market share” in terms of number of searches are consistent, but the click throughs are way, way down in comparison with rivals MSN and Google. In fact, MSN outpaces Yahoo! by 4-1 in terms of number of click throughs realized in search.

There has also been a nice “exodus” of employees from Yahoo! recently and changes to their affiliate pay outs. All signs that aren’t good. Companies who take on large advertising campaigns, are companies that are in trouble. This could be the start of a long fall for Yahoo! Search.