September 13, 2006

Yahoo! Publisher Network Issues

According to my rep, Yahoo! has done an extensive refund to Yahoo! Search Marketing (PPC) customers over “the last period” (I would assume this means the last quarter), and thus, they have adjusted the amounts in the YPN accounts.

I asked my rep if this had to do with the recent class action suit that was filed for PPC Fraud and they obviously would not comment - but I had to ask.

So, if you have a reduction in the amount in your account, it is just the adjustment from the refunds given out.

Note: One explanation on the forums, which I found very humorous, was that Yahoo! is seeking an out of court settlement with the law suit, and they are pooling money from all the YPN accounts to pay off the settlement. ;-)

Filed under Uncategorized by Jerry West

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