Ask.com’s New Ads

So, I’m watching the Pittsburgh-Miami game tonight and what comes up? An Ask.com ad.

“Why is Ask.com the fastest growing search engine?”

Oh, I know this! It’s because their market share is so low they gained 1% and suddenly they are experiencing 100% growth! Am I right?!?! It is actually based on the increaes of searches conducted on major search portals over a 12 month period (June ‘05 - June ‘06). Notice that they don’t take into consideration click throughs - just searches.

“Ask.com’s search features intuitively are better than Google’s.” - Brian White AOL Money.

Does anyone care what someone from AOL says? Didn’t think so.

Ask is making an effort, they do have good tools, they just don’t have what it takes to make it. Prove it to yourself, check your log files. How many referrals do you have from Ask? Are you surprised they are so few?