AdSense Tips - Better EPC

With Google AdSense, the real key is not the CTR (click-through rate) but the EPC (earnings per 100 clicks). Why? There is a big difference in your check if you are getting 30 cents per click vs. 3 dollars per click. Make sense? Of course it does. Now, how do you do it. First, you have to make sure the content of your page is easy to understand for the Google Media Bot to process.

A relative unknown tip straight from Google is to use Section Targeting. Why Section Targeting? A page’s content can be misinterpreted by the Google Media Bot and the ads shown on the page either may not be relevant, or they will be on-target but the revenue share won’t be very high.

To implement it is easy.

The HTML tags to emphasize a page section take the following format:

You can also designate sections you’d like to have ignored by adding a (weight=ignore) to the starting tag:

Straight from Google: “In order to properly implement this feature, you’ll need to include a significant amount of content within the section targeting tags. Including insufficient content may result in less relevant ads or PSAs. In addition, please keep in mind that this feature should only be used to emphasize significant sections of your site’s relevant content. It is against our program policies to manipulate the ad targeting to result in ads that are not relevant to the content of your pages.”