Note: It has now been seven weeks since the last “Google Dance” and according to industry insiders, Google is not only going to a “continuous update”, but they will only update the number of backlinks and PageRank each time they perform a major enhancement to their algorithm. This is estimated to be once per quarter.
What This Means: Currently, most sites receive a “deep crawl”, meaning Google indexes beyond the first level of the site, twice per month. However, with this new “continuous update”, we have seen Google “deep crawl” sites 2-3 times per week. The exception to this are sites that have only been in the Google index less than 90 days. Those sites are generally being ignored right now by Google as they look to make the necessary adjustments to hold off Yahoo! and MSN.
Remember that Google has many datacenters, and it takes time for your pages to be listed in all of the datacenters. With the continous update, if your site has a PageRank of 5/10 or higher, you will notice that your new pages are included in the index in three days or less, and your changed content is available in less than seven days.
ODP: The ODP made some major system upgrades in July and it is hoped now the editors have what they need to get through the huge backlog of submissions in the system. If you have outstanding ODP submissions, check in about two weeks to see if they have been included.
Google AdSense: If you have heard of Google AdSense, I am preparing a detailed article on the process to help your site receive acceptance from Google’s editors.