We were wrong in our earlier statement that the update would not occur for some time as the update went live just about an hour ago. As Google has now gone to a “continuous update” there is no longer a “Google Dance” where we have a period of time between the start of the update and the update going live on the server. It is live now.

There were some major changes in the algorithm, and we are testing those right now. From looking at the raw data thus far, it looks like anchor text is being given lesser weight and link popularity from solid sites is being given more weight.

As this is the first update since Google went to the continuous update there will be some instability in the next few days or weeks.

I will keep you informed as changes occur.

Google Change: This morning you may have noticed a big change in Google for your two-word keyword phrases. Google has reverted back to an old datacenter about 2-3 months old for these results. However, 1, 3, and 4+ keyword phrases are virtually unchanged from yesterday.

This is not Everflux (Google’s continuous monthly update) as it has a different feel and the results are never “stale” in Everflux.

This message is to alert you to the change and also to let you know that our staff is researching the issue and will report back when an answer is found. In the meantime, if your site’s listings have dropped, or if your site has been dropped completely by Google, don’t panic. This could work itself out in a day or two, or we could discover a new change in Google which would allow you to make the necessary changes in your strategy now.